Global-e Online Extends Partnership with True Classic

Global-e Online, an Israeli software development company, has renewed its partnership with True Classic. The company's e-commerce platform enables direct-to-consumer cross-border e-commerce through localization capabilities, big-data business intelligence, international logistics, and cross-border experience. The platform helps retailers and brands improve international traffic conversion and sales, achieving global online growth. The company operates from seven offices worldwide and has partnered with retailers and brands across the US, Europe, and Asia.

Title: Global-e Online Renews Partnership with True Classic, Demonstrating Cross-Border E-commerce Success

Global-e Online, an Israeli software development company specializing in e-commerce solutions, has renewed its partnership with True Classic. The renewed agreement underscores the success of Global-e's platform in facilitating direct-to-consumer cross-border e-commerce through its localization capabilities, big-data business intelligence, and international logistics.

True Classic, an apparel brand founded in 2019, has expanded rapidly under the partnership, growing from a digital-native brand serving only the U.S. and Canada to reaching over 200 international markets. The company's international sales now constitute over 25% of its total e-commerce revenue, according to the latest financial reports [1].

The partnership renewal highlights the effectiveness of Global-e's platform in addressing key challenges in cross-border commerce. By providing localized shopping experiences, including local currencies, preferred payment methods, and duty-inclusive pricing, Global-e helps retailers and brands improve international traffic conversion and sales [2].

True Classic's recent strategic investment from 1686 Partners has further fueled its growth, expanding its U.S. retail presence and securing wholesale partnerships with major retailers such as Sam's Club, Target, Nordstrom, and Costco [3]. This omnichannel expansion is driving continued global success for the brand, which now serves over 5 million customers worldwide.

Global-e's comprehensive solution appears to be a significant enabler for brands pursuing omnichannel expansion strategies. The company's ability to deliver substantial value to its clients, as demonstrated by True Classic's growth, creates a compelling narrative for Global-e's sales team to leverage with prospective clients.

Global-e Online reported Q2 results with continued growth momentum, driven by existing merchant customers. The company's revenues came in at $214.9 million, a 28% year-on-year increase, surpassing Wall Street's consensus by $6.9 million [1]. Despite a slight decline in profitability, the company's 2025 guidance was slightly raised, indicating continued revenue growth over the short term.

The renewal of the partnership with True Classic represents a significant validation of Global-e's business model and execution capabilities in the cross-border e-commerce sector. The case study presented here - transforming a US/Canada-focused brand into a global enterprise with substantial international revenue contribution - creates a compelling narrative for Global-e's sales team to leverage with prospective clients.

References:
[1] https://www.stocktitan.net/news/GLBE/true-classic-renews-partnership-with-global-e-following-7fkue5r3oeul.html
[2] https://www.ainvest.com/news/global-online-growth-momentum-persists-rating-upgrade-announced-2508/
[3] https://www.prnewswire.co.uk/news-releases/true-classic-renews-partnership-with-global-e-following-international-success-with-over-25-of-total-e-commerce-revenue-now-driven-by-international-markets-302534427.html