AInvest Newsletter
Daily stocks & crypto headlines, free to your inbox
_6ff029a61766633234293.png?format=webp&width=1186&height=250)
Global Live Streaming Viewership Hits Record High in Q2 2025, Twitch Loses Market Share
ByAinvest
Wednesday, Jul 30, 2025 6:03 pm ET1min read
GameSquare's Stream Hatchet reports a 5% YoY growth in global live streaming viewership to 9.1 billion hours in Q2 2025. YouTube Gaming achieved record viewership at 2.2 billion hours, while Twitch's market share fell to 54%. Kick's market share increased by 5.5% to 11%. Esports viewership rose by 6% to 729 million hours despite 37% fewer tournaments.
GameSquare's subsidiary, Stream Hatchet, has released its Q2 2025 Live Streaming Trends Report, highlighting significant growth in the streaming industry. According to the report, global live streaming viewership reached 9.1 billion hours watched in Q2 2025, marking a 5% year-over-year increase and the highest quarterly level since 2021 [1].Key insights from the report include:
- YouTube Gaming: Achieved record viewership of 2.2 billion hours watched, maintaining its position as a dominant platform in the live streaming market [1].
- Twitch: Saw its market share decline by 4.6% to 54%, indicating a shift in audience preferences [1].
- Kick: Experienced a 5.5% increase in market share, growing to almost 11% of the streaming market [1].
- Esports: Despite hosting 37% fewer tournaments compared to Q2 2024, viewership increased by 6% to 729 million hours watched. Viewership was evenly distributed between co-streaming and official esports channels, reflecting a growing preference for creator-driven content [1].
Justin Kenna, CEO of GameSquare, commented on the report, stating, "The Q2 2025 report from Stream Hatchet underscores the continued growth of live streaming as a dominant force in media consumption. These insights highlight how audiences are shifting toward interactive, creator-led content experiences that offer greater engagement than traditional formats" [2].
The report also emphasizes the importance of data analytics in understanding and capitalizing on market trends. Stream Hatchet provides real-time, actionable insights into the gaming and live-streaming ecosystem across 16 platforms, empowering game publishers, brands, agencies, and tournament organizers with the industry's most granular data and reporting tools [2].
References:
[1] https://www.stocktitan.net/news/GAME/game-square-s-stream-hatchet-publishes-2025-q2-live-streaming-trends-gx4d7ax9eqtk.html
[2] https://www.morningstar.com/news/accesswire/1054346msn/gamesquares-stream-hatchet-publishes-2025-q2-live-streaming-trends-report
Ainvest News articles are AI-generated using advanced large language model (LLM) technology designed to analyze and synthesize publicly available data and news. While AI tools assist in producing initial drafts and insights, all AI generated content published on Ainvest is subject to comprehensive human editorial review before publication. A designated human editor reviews, verifies, and approves each article for factual accuracy, coherence, and compliance with AInvest Fintech Inc’s editorial and disclosure standards.
Despite these review procedures, the information provided may still contain inaccuracies, incomplete data, or time sensitive references due to the inherent limitations of AI generated analysis and evolving changes. The material is provided strictly for informational and educational purposes and does not constitute personalized investment, legal, or financial advice. Readers should independently verify all facts, figures, and statements before making any decision based on this content.
AInvest Fintech Inc. its affiliates, and partners accept no liability or responsibility for any direct or consequential losses arising from reliance on this content. All articles and analyses are subject to revision, update, or removal without prior notice to maintain accuracy and integrity in our publications.
Comments
No comments yet