"Global Fashion Group Full Year 2024 Earnings: Misses Expectations"

Ladies and Gentlemen, buckle up! We've got a wild ride ahead as we dive into the full-year 2024 earnings report for Global Fashion Group (GFG). The numbers are in, and they're not pretty. Sales dropped 4.4% to EUR 232.3 million, missing expectations and leaving investors scratching their heads. But don't panic just yet—there's more to this story than meets the eye.

First things first: SALES ARE DOWN, BUT EBITDA IS UP! That's right, folks. While sales took a hit, adjusted ebitda soared to EUR 8.8 million, a whopping 1,660% increase from the previous year. This is a clear sign that GFG is making some serious operational improvements. The company's focus on customer engagement and assortment relevance is paying off, with NMV trends stabilizing in their largest markets and LATAM and ANZ returning to growth. This is a BIG DEAL, people! It shows that GFG is adapting and evolving in a tough market.

Now, let's talk about the elephant in the room: THE DECLINE IN ACTIVE CUSTOMERS AND ORDERS. The number of active customers dropped to 8.0 million, and the number of orders fell to 5.7 million. But here's the thing: the average value per order remained steady at EUR 61.9. This means that while GFG might be losing some customers, the ones they're keeping are spending just as much. This is a GOOD SIGN for the company's future, as it indicates that their customer base is loyal and engaged.

But let's not forget about the BOTTOM LINE. The operating result was a loss of EUR -7.5 million, which is a significant improvement from the previous year's loss of EUR -70.0 million. This shows that GFG is making progress towards their goal of reaching breakeven adjusted ebitda in 2025. And with an expected NMV range of EUR 1.0-1.1 billion for the year, GFG is positioning itself for growth.

So, what does all this mean for investors? DO NOT PANIC! While the sales decline is concerning, the improvements in ebitda and operational efficiency are a clear sign that GFG is on the right track. The company's focus on customer engagement and assortment relevance is paying off, and their strategic adjustments are positioning them for future growth. But remember, folks: THIS IS A LONG-TERM PLAY. GFG is making the necessary changes to turn things around, but it's going to take time. So, stay patient, stay informed, and KEEP YOUR EYE ON THE PRIZE.

In conclusion, Global Fashion Group's full-year 2024 earnings report is a mixed bag. Sales are down, but ebitda is up, and the company is making the necessary adjustments to position itself for future growth. So, DO NOT SELL YOUR SHARES JUST YET. This is a company on the rise, and with the right strategy, GFG could be the next big thing in e-commerce. BOO-YAH!