Global businesses launch Get Blue initiative for safe water and sanitation access.

Monday, Jan 19, 2026 2:04 am ET1min read

Water.org, Gap Inc., Amazon, Starbucks, and Ecolab have launched Get Blue, a global initiative to accelerate access to safe water and sanitation. The program aims to align business leadership, consumer engagement, and capital behind Water.org's proven solutions, reaching 2.1 billion people worldwide who lack access to safe water and 3.4 billion people who lack access to safe sanitation. The initiative will activate products, content, and experiences to support Water.org's market-driven solutions and provide families with improved health, education, and income opportunities.

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