Glimpse Group Partners with Major Sports Franchise for Augmented Reality Experience

Tuesday, Jul 22, 2025 6:27 pm ET1min read

Glimpse Group, through its Sector 5 Digital unit, has partnered with a major U.S. professional sports franchise to deliver an augmented reality experience. The project, which cost in the mid-six figures, aims to enhance the in-stadium fan experience and features a WebAR version for mobile users. The partnership is with a major telco and global media agency.

The Glimpse Group, Inc. (NASDAQ:VRAR), a diversified Immersive Technology platform company, has announced that its subsidiary, Sector 5 Digital (S5D), has delivered a mid-six-figure Augmented Reality (AR) experience to a major U.S. professional sports franchise. The project, developed in collaboration with a major telecommunications company and a global media agency, aims to enhance the in-stadium fan experience and features a WebAR mobile version for fans to enjoy from home [1].

The AR experience leverages S5D's patented spatial computing technology, offering fans an engaging way to connect with the team's players. This includes an in-stadium AR experience that utilizes spatial computing to enhance fan engagement and a WebAR version accessible via mobile phones, allowing fans to enjoy the same interactive experience from the comfort of their living rooms [1].

The partnership highlights Glimpse Group's commitment to providing innovative and immersive technology solutions for the enterprise market. The company's unique business model focuses on building scale and a robust ecosystem, while simultaneously offering investors an opportunity to invest directly into the emerging immersive technology industry [1].

Glimpse Group's CFO and COO, Maydan Rothblum, stated, "This project demonstrates our ability to deliver cutting-edge AR experiences that enhance the fan experience while leveraging our spatial computing technology. We are excited about the potential of this partnership and look forward to future collaborations in the sports industry and beyond."

The project marks a significant milestone for Glimpse Group, as it continues to expand its footprint in the immersive technology sector. The company's focus on enterprise-focused VR, AR, and Spatial Computing software and services positions it as a key player in the growing immersive technology market [1].

References:
[1] https://www.stocktitan.net/news/VRAR/the-glimpse-group-partners-with-one-of-the-world-s-highest-valued-z1to6238oapj.html

Glimpse Group Partners with Major Sports Franchise for Augmented Reality Experience

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