Giftify Acquires TakeOut7 in All-Stock Deal, Expands Digital Deals Business

Giftify Inc., formerly RDE, Inc., has acquired TakeOut7 in an all-stock deal. Giftify owns and operates Restaurant.com, a pioneer in the restaurant deal space, and has two divisions: business-to-consumer and business-to-business for CardCash and Restaurant.com. CardCash operates a gift card exchange platform for consumers and businesses, while Restaurant.com offers discounted gift cards and special bundles with entertainment options.

Giftify Inc., formerly known as RDE Inc., has announced the strategic acquisition of TakeOut7, a restaurant technology company, in an all-stock deal. The acquisition aims to expand Giftify's technology offerings and market reach within the restaurant industry.

TakeOut7 operates two complementary platforms that address critical needs for independent restaurants. Its flagship ordering platform, built on AWS serverless architecture, provides scalable, low-latency ordering solutions with integrated payment processing, kitchen management, and delivery coordination. The company's Platr platform is an AI-enabled digital marketing solution designed specifically for restaurants, offering comprehensive services including website design, social media management, email marketing, local search optimization, and customer engagement tools [1].

The acquisition positions Giftify to capture opportunities in the growing $1.5 billion restaurant digital marketing market, targeting approximately 200,000 independent restaurants with annual sales exceeding $1 million. The integrated solution addresses critical pain points for restaurant operators, with 90% expressing concern that lack of marketing hurts sales and 84% lacking time or budget for effective marketing initiatives [1].

Giftify Inc.'s CEO, Ketan Thakker, commented, "This strategic acquisition represents a significant expansion of our technology platform and market reach within the restaurant industry. By combining TakeOut7's proven ordering technology with Platr's AI-powered marketing solutions, we're creating a comprehensive ecosystem that serves independent restaurants' most critical operational needs while enhancing our value proposition to Restaurant.com partners" [1].

The acquisition brings advanced features including integrated online ordering with real-time menu synchronization, AI-powered customer communication and marketing automation, comprehensive analytics and reporting dashboard, POS system integrations with major providers, multi-channel marketing campaigns across email, social media, and in-store promotions, and customer loyalty and retention programs [1].

TakeOut7's combined platforms generate an average revenue of $2,500 per restaurant annually across their current client base. The company is operating near break-even, with the acquisition expected to contribute positively to Giftify's financial performance immediately upon integration [1].

In related news, CardCash.com, a leading secondary gift card exchange operated by Giftify Inc., has partnered with buy now, pay later provider Zip Co. Ltd. to allow consumers to pay for gift card purchases in installments. This partnership is expected to help CardCash users better manage their cash flow while receiving the savings on discounted cards offered by CardCash.com [2].

References:
[1] https://www.manilatimes.net/2025/06/05/tmt-newswire/globenewswire/giftify-inc-announces-strategic-acquisition-of-takeout7-to-expand-restaurant-technology-and-digital-marketing-platform/2128161
[2] https://www.digitaltransactions.net/cardcash-adds-bnpl-through-zip-payment-gateway-citcon-partners-with-splitit/