Giftify Acquires TakeOut7, Adds Restaurant Ordering and Marketing Solutions.

Giftify, Inc. acquired TakeOut7, a restaurant technology company, for 350,000 shares of Giftify common stock. The acquisition adds TakeOut7's online ordering and AI-powered digital marketing solutions to Giftify's digital commerce ecosystem. The combined platform now connects over 185,000 restaurants with enhanced technology for independent operators.

Giftify, Inc. (NASDAQ: GIFT) has announced the acquisition of TakeOut7, a restaurant technology company, in an all-stock deal valued at 350,000 shares. The acquisition integrates TakeOut7's online ordering platform and Platr's AI-powered marketing solutions into Giftify's existing Restaurant.com platform, expanding their network to 185,000 restaurants nationwide.

TakeOut7's platform has generated over $300M in trackable sales and operates on a 'zero cost' model for restaurants, charging customers a $1.99 service fee. The acquisition positions Giftify to capture opportunities in the $1.5B restaurant digital marketing market. TakeOut7's platforms currently generate average revenue of $2,500 per restaurant annually and are operating near break-even, with the acquisition expected to contribute positively to Giftify's financial performance immediately.

The deal creates substantial synergies between Giftify's Restaurant.com platform and TakeOut7's technology suite. By combining Restaurant.com's 184,000+ restaurant network with TakeOut7's comprehensive ordering and marketing capabilities, Giftify is positioning itself as an end-to-end technology partner for independent restaurants rather than just a deal platform.

TakeOut7's business model is particularly noteworthy - their "zero cost" approach addresses a critical pain point for independent restaurants who often lack resources for effective digital marketing, with 90% of operators concerned that marketing deficiencies hurt sales. The acquisition provides immediate access to an established POS dealer network of 50+ sales offices across the US, creating a ready-made distribution channel.

The combined entity now connects over 185,000 restaurants with enhanced technology capabilities, positioning Giftify to capture opportunities in the $1.5 billion restaurant digital marketing market. This represents a strategic pivot toward becoming a more comprehensive restaurant technology provider rather than solely a deals/incentives platform.

[1] https://www.stocktitan.net/news/GIFT/giftify-inc-announces-strategic-acquisition-of-take-out7-to-expand-seurs7o4528g.html