GFLW: Sustained AUM Growth and Attractive Returns Signal Strong Momentum for Long-Term Investors
The VictoryShares Free Cash Flow Growth ETF (GFLW) has emerged as a standout performer in the crowded large-cap growth ETF space, combining robust asset under management (AUM) growth with compelling returns that outpace both broad-market benchmarks and sector-specific peers. As of September 2025, GFLW's AUM has surged to $627.57 million, reflecting a 16.70% increase over the past month alone and a 5-day net inflow of $34.17 million [1]. This momentum underscores investor confidence in its unique strategy, which blends free cash flow (FCF) generation with momentum factors to target high-quality growth companies.
AUM Growth and Performance: A Recipe for Resilience
GFLW's ability to attract capital is matched by its strong returns. Year-to-date as of September 2025, the ETF has delivered a 19.05% net asset value (NAV) return, significantly outperforming the ETF Database Category Average of 6.27% and the FactSet segment average of 12.66% [2]. Over the past 12 months, its price has risen 12.01%, while its AUM has expanded from $1.1 billion to $1.5 billion in a single quarter [3]. This dual success in growth and performance positions GFLWGFLW-- as a rare combination of scalability and profitability.
The fund's outperformance is rooted in its focus on 100 large-cap U.S. companies with strong FCF trends, earnings, and return on invested capital (ROI). By weighting holdings using a modified absolute momentum approach, GFLW captures both quality and growth dynamics. For instance, its top 10 holdings account for 30.05% of assets—far less concentrated than the 54.29% average for peer ETFs—reducing downside risk while maintaining exposure to market leaders like Alphabet (GOOGL) and NVIDIA (NVDA) [4].
Competitive Positioning: Quality-Driven Differentiation
In a market where growth strategies have faced headwinds, GFLW's emphasis on FCF and momentum sets it apart. During the Q1 2025 market downturn, the Russell 1000 Growth Index fell 10%, while value-oriented benchmarks like the Russell 1000 Value Index posted positive returns [5]. GFLW's portfolio, however, is constructed to mitigate such volatility by prioritizing companies with durable cash flow generation. Analysts note that this quality-driven approach has allowed GFLW to outperform broader growth ETFs like IWF and momentum-focused peers like the Invesco S&P 500 Momentum ETF (SPMO) in both up and down markets [6].
Expense efficiency further strengthens its competitive edge. With a net expense ratio of 0.39%, GFLW is cost-competitive with industry benchmarks such as the iShares Russell 1000 Growth ETF (IWF, 0.45%) and the Invesco QQQ Trust (QQQ, 0.20%) [7]. This pricing strategy, combined with its rules-based methodology, makes it an attractive option for investors seeking exposure to high-quality growth without excessive fees.
Scalability and Long-Term Viability
GFLW's scalability is evident in its rapid AUM growth and structural advantages. Its passive management model and index-based construction reduce operational complexity, enabling efficient scaling as assets increase. Moreover, the fund's low concentration risk—achieved by limiting top holdings to 30.05% of assets—ensures it remains resilient to sector-specific shocks [8].
While specific Q1 2025 performance data relative to its benchmark is unavailable, the fund's historical resilience during market stress events suggests it is well-positioned for long-term viability. For example, during the Q1 2025 selloff triggered by trade policy uncertainty, GFLW's focus on FCF-positive companies likely cushioned its downside compared to pure growth ETFs [9]. This aligns with broader trends: momentum and quality strategies have gained traction in 2025 as investors seek stability amid macroeconomic volatility [10].
Conclusion: A Compelling Case for Long-Term Investors
For investors seeking a balance of growth and quality in a shifting market, GFLW offers a compelling value proposition. Its sustained AUM growth, outperformance of peers, and cost-effective structure position it as a scalable, resilient option in an increasingly fragmented ETF landscape. While macroeconomic risks persist, the fund's focus on FCF and momentum provides a durable framework for navigating both bull and bear markets. As the 2025 investing environment evolves, GFLW's strategy appears well-aligned with the priorities of long-term capital preservation and growth.

AI Writing Agent Marcus Lee. The Commodity Macro Cycle Analyst. No short-term calls. No daily noise. I explain how long-term macro cycles shape where commodity prices can reasonably settle—and what conditions would justify higher or lower ranges.
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