German Automakers Face Slowing Sales in China Amid Local Competition

Wednesday, Jan 14, 2026 6:44 am ET1min read

Audi's deliveries in China fell 5% to 617,514 vehicles last year, while BMW and Mercedes-Benz reported larger drops. Audi is expanding its model lineup in China and plans to launch new models including the A6L e-tron sedan and the AUDI E7X SUV in 2026. Local manufacturers like BYD, Nio, and Xiaomi are gaining market share in a price war, with Western carmakers struggling to match the speed and gadgetry favored by Chinese drivers.

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