Genuine Marketing Group Inc. and Ignite Dispensary Launch ZPTAG Cannabis Beta Test for Compliance, Verification, and Consumer Trust.

Genuine Marketing Group Inc. (GMGZ) has partnered with Ignite Dispensary to launch the ZPTAG® cannabis beta test, providing compliance, verification, and consumer trust from seed to shopping aisle. The beta will begin on June 20th, engaging the full supply chain within Ignite Dispensary's Wisconsin operations, and offers a patent-pending blockchain solution and smartphone application that ensures government compliance, supply chain visibility, and brand integrity.

Genuine Marketing Group Inc. (GMGZ) has partnered with Ignite Dispensary to launch the ZPTAG® cannabis beta test, providing compliance, verification, and consumer trust from seed to shopping aisle. The beta will begin on June 20th, engaging the full supply chain within Ignite Dispensary's Wisconsin operations, and offers a patent-pending blockchain solution and smartphone application that ensures government compliance, supply chain visibility, and brand integrity [1].

The ZPTAG® platform, developed by GMGZ, is designed to track the lifecycle of cannabis products, from seed to sale. It uses unique identifiers to provide real-time access to product certifications, lab results, and logistics milestones through a mobile application. This technology aims to enhance government compliance, improve supply chain visibility, and build consumer trust [2].

The beta test will initially cover nine SKUs, including pre-rolls, gummies, and infused snack mixes, across Wisconsin stores. The platform is expected to expand to other hemp-derived and cannabis products, such as THC-infused beverages, tinctures, and flower, with a national rollout targeting late 2025 to early 2026 [1].

GMGZ CEO Chuck Chastain highlighted the valuable partnership with Ignite Dispensary's founder Timothy Frey, emphasizing the platform's role in building consumer trust via transparency. "We are pleased to be launching our cannabis efforts with Ignite Dispensary and working closely with our longtime partner and industry expert, Tim Frey," said Chastain. "His attention to detail and wealth of cannabis knowledge is indispensable for GMG. I can't think of a better way to ensure ZPTAG® delivers for the industry" [3].

Ignite Dispensary's Timothy Frey echoed this sentiment, stating, "ZPTAG® allows us to take that to the next level by giving you an easy way to see exactly what you are getting and why we stand behind it. It is just one more way we are working to elevate the experience and continue building trust with our community" [3].

References:
[1] https://www.benzinga.com/cannabis/25/06/45835260/cannabis-transparency-gets-boost-with-gmgzs-blockchain-beta
[2] https://neuron.expert/news/cannabis-transparency-gets-boost-with-gmgzs-blockchain-beta/13700/en/
[3] https://www.prnewswire.com/news-releases/genuine-marketing-group-inc-otc-gmgz-and-ignite-dispensary-launch-zptag-cannabis-beta-test--delivering-compliance-verification--consumer-trust-from-seed-to-shopping-aisle-302481957.html