Gentex and Ringbrothers: A Match Made in Auto Heaven

Gentex Corporation, the Ottawa County's largest employer, is set to make waves at the Michigan International Auto Show in Grand Rapids. The company, known for its electro-optical products, is partnering with Ringbrothers, a world-renowned custom car builder, to showcase their recently unveiled 1970 Plymouth 'Cuda, INFECTED. This collaboration is more than just a display; it's a testament to Gentex's commitment to innovation and community engagement.



Gentex, with its roots in Zeeland, Michigan, has been a driving force in the global automotive, aerospace, fire protection, and medical industries. The company's vice president of marketing and corporate communications, Craig Piersma, expressed his excitement about the partnership: "It’s a special treat and incredible honor to have the Ringbrothers join us for this show." This collaboration is a unique opportunity for Gentex to showcase its technology and products to a broader audience, including car enthusiasts, industry professionals, and potential customers.

Ringbrothers, based in Spring Green, Wisconsin, has established itself as a premium parts builder and world-class car designer. Their INFECTED, a 1970 Plymouth 'Cuda, is a celebration of Mopar's heyday, featuring extensive fabrication, carbon-fiber components, a modern dynamic suspension, and an 807-horsepower Hellcrate Redeye engine. The car is a perfect blend of color, performance, and design, and Gentex's partnership with Ringbrothers allows the company to associate with a prestigious brand, enhancing its brand image and reputation.



Gentex's partnership with Ringbrothers is not just about brand exposure; it's also about potential synergies between the two companies. Gentex's expertise in digital vision, connectivity, sensing, and dimmable glass technologies could be integrated into Ringbrothers' custom car builds, creating unique, dynamic, and functional design elements. This collaboration could lead to new business opportunities and increased market reach for both companies.

Moreover, Gentex's sponsorship of the auto show and its opening night Cars for Kids Gala, which supports the work of Mary Free Bed Kids, demonstrates the company's commitment to its local community. This engagement can further enhance Gentex's brand image and reputation among local residents and businesses.

In conclusion, Gentex's partnership with Ringbrothers is a win-win situation. It allows Gentex to showcase its technology and products to a broader audience, associate with a prestigious brand, expand its market reach, and engage with its local community. For Ringbrothers, the partnership provides an opportunity to showcase their custom car builds to a new audience and potentially explore new applications for Gentex's technology in the automotive aftermarket. This collaboration is a testament to the power of innovation, community engagement, and strategic partnerships in driving growth and success.