Genius Sports and WPP Media Launch WPP Brand Sports Momentum Score for Precision Sports Advertising Intelligence
ByAinvest
Tuesday, Feb 10, 2026 8:08 am ET1min read
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Genius Sports has partnered with WPP Media to launch the WPP Brand Sports Momentum Score, a new intelligence tool that helps brands invest in sports with greater precision. The score is powered by Genius Sports' Fan Graph, a dataset that tracks the identities and behaviors of 250 million U.S. consumers to measure sports fanbases. The partnership provides WPP Media clients with enhanced planning, activation, and measurement capabilities.
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