Genius Sports: Americans to Keep Betting Amidst Changing Regulations

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Monday, Sep 14, 2026 8:11 am ET1min read

Genius Sports CEO Mark Locke predicts that despite changing regulations, the demand for wagering on sporting outcomes will remain strong in the US. He believes that prediction markets will continue to be a meaningful part of sports trading, but the current structure may not survive unchanged. Genius SportsGENI--, which supplies data, settlement, and integrity services to platforms, sees prediction markets as a net benefit, creating more businesses to supply and more ways to monetize sports activity.

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