Genius Sports Acquires Legend in $1.2 Billion Deal to Expand in Gambling and Advertising Technology
ByAinvest
Friday, Feb 6, 2026 5:47 pm ET1min read
GENI--
Genius Sports has agreed to buy digital sports and gambling media company Legend in a $1.2 billion deal. The acquisition includes a $900 million upfront payment and an earnout of up to $300 million. Genius is funding the deal with an $850 million loan and expects the transaction to close in Q2 2026. The deal will bring Genius a highly engaged sports and gaming audience and diversify its business beyond sports and media data streams.
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