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Genesco Partners with Wrangler for New Footwear Line, Expected to Launch Fall 2026.
ByAinvest
Wednesday, Jul 16, 2025 10:00 am ET1min read
Genesco Inc. (GCO) has partnered with Wrangler for a multiyear licensing deal to launch a new footwear collection by Fall 2026. Analysts set an average price target of $24.50, expecting a 7.22% upside from current levels. GuruFocus estimates a 54.09% upside based on the GF Value metric. The partnership aims to leverage Genesco's footwear craftsmanship and Wrangler's rugged design aesthetic.
Genesco Inc. (GCO) has announced a multiyear licensing agreement with Wrangler to design, source, and market footwear under the Wrangler brand. The partnership aims to expand Wrangler's presence in the footwear market and leverage Genesco's extensive footwear expertise. The first collection is expected to launch in Fall 2026.Under the agreement, Genesco will create a blend of classic Wrangler-inspired designs and trend-driven styles, honoring Wrangler's legacy of adventure and craftsmanship. The partnership is designed to support Wrangler's growth as a cross-category lifestyle brand and to enhance Genesco's portfolio of licensed brands.
The financial terms of the agreement were not disclosed. However, analysts have set an average price target of $24.50 for Genesco Inc., expecting a 7.22% upside from current levels. GuruFocus estimates a 54.09% upside based on the GF Value metric.
This strategic move marks a significant expansion for both companies. Wrangler, owned by Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for 75 years. Genesco Inc., with a portfolio of owned and licensed lifestyle brands and more than 1,250 retail stores, is well-positioned to capitalize on the partnership.
References:
[1] https://www.genesco.com/news-releases/news-release-details/wrangler-and-genesco-sign-multiyear-licensing-agreement
[2] https://ca.investing.com/news/company-news/wrangler-partners-with-genesco-for-new-footwear-licensing-deal-93CH-4102370
[3] https://in.fashionnetwork.com/news/Wrangler-steps-into-footwear-with-genesco,1749561.html
[4] https://www.fibre2fashion.com/news/fashion-news/us-wrangler-partners-with-genesco-in-multiyear-footwear-licensing-deal-303980-newsdetails.htm
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