General Mills Unveils Revamped Monsters Cereal Lineup with Jim Henson Collaboration

General Mills has unveiled a new makeover for its iconic Monsters Cereal lineup, featuring puppets designed by the Jim Henson Company to celebrate its 70th anniversary. The limited-edition fuzzy Frank Berry cereal box is available exclusively on Walmart.com for $7.70, starting October 7. The new cereal boxes feature bold, dimensional designs that bring the characters to life, and fans can also check out shop.Henson.com for merchandise and collectibles commemorating this historic partnership.

General Mills has introduced a unique makeover for its iconic Monsters Cereal lineup, partnering with the legendary Jim Henson Company to celebrate the latter's 70th anniversary. The collaboration has resulted in the reimagining of Count Chocula, Boo Berry, and Franken Berry as puppets, bringing a fresh and whimsical twist to the beloved characters.

The new cereal boxes feature bold, dimensional designs that bring the puppet characters to life. The limited-edition fuzzy Franken Berry cereal box, available exclusively on Walmart.com for $7.70 starting October 7, is a standout. Designed to mimic the fleece-like texture of the puppet characters, the box offers a tactile twist on the beloved brand, making it a must-have for cereal collectors, Halloween enthusiasts, and Henson fans alike.

Mindy Murray, Brand Experience Director for Morning Foods at General Mills, stated, "This is more than a cereal box; it’s a piece of art. We know that fans have an incredible love for Monsters and anticipate their return every year. That’s why we knew the partnership with The Jim Henson Company was the perfect way to deliver surprise and delight – and the first-of-its-kind fuzzy Franken Berry box."

Nicole Goldman, Executive Vice President of Branding for The Jim Henson Company, added, "For 70 years, The Jim Henson Company has brought some of the world’s most memorable and adored characters to life, and our incredible team at Jim Henson’s Creature Shop especially enjoyed realizing these beloved Monsters as puppets for the first time ever. This irreverent and funny take on these well-known characters will make this Halloween especially memorable for the amazing and loyal fans of both Monsters Cereals and The Jim Henson Company."

The partnership idea originated with Imagine Entertainment, who had worked with both companies on separate projects. The special collab between General Mills and the Jim Henson Company also includes the debut of a limited-edition fuzzy Franken Berry cereal box, available exclusively on Walmart.com for $7.70 beginning Tuesday, October 7. It certainly sounds like a must-have: the limited-edition box is designed to mimic the fleece-like texture of the newly created puppet characters, and the collector-worthy box offers fans a tactile twist on the beloved brand. With its soft-touch finish and eye-catching design, it’s a must-have for cereal collectors, Halloween enthusiasts, and Henson fans alike.

Fans can check out shop.Henson.com for merchandise and collectibles that commemorate this historic partnership. For the full experience, head to social media to see and hear the Monsters in action – brought to life in full puppet form, unlike ever before.

Since their debut in 1971, the Monsters have blended spooky Halloween-themed fun with seasonal flavor, delighting generations of fans. This year’s puppet transformation marks a bold new chapter, infusing the franchise with the timeless charm and craft of Henson magic.

References:
[1] https://www.marketscreener.com/news/monsters-cereal-characters-brought-to-life-as-hilarious-puppets-as-general-mills-partners-with-the-l-ce7c5fd9d089ff2c
[2] https://bloody-disgusting.com/the-further/3890351/general-mills-reimagines-monster-cereal-characters-as-puppets-for-the-jim-henson-companys-70th-anniversary/
[3] https://www.stocktitan.net/news/GIS/monsters-cereal-characters-brought-to-life-as-hilarious-puppets-as-swkfcqqcn62a.html