General Mills Trading Volume Plummets 41.39% to 351st Rank Amid Marvel Partnership and Earnings Concerns

On May 14, 2025, General Mills (GIS) experienced a significant decline in trading volume, with a turnover of $301 million, marking a 41.39% decrease from the previous day. This placed the stock at the 351st position in terms of trading volume for the day. The stock price of General Mills also decreased by 0.91%, marking the second consecutive day of decline, with a total decrease of 2.84% over the past two days.

General Mills recently announced a collaboration with Marvel Studios, launching a limited-edition Thunderbolts-themed Wheaties cereal box. This partnership is expected to generate buzz and potentially drive sales, as Marvel's popularity continues to attract consumers.

General Mills is also facing challenges in the market, as it has hit new 52-week lows multiple times over the past year. The company is expected to release its fiscal fourth-quarter earnings in June, with analysts projecting a double-digit earnings drop. This has raised concerns among investors about the company's financial performance and future prospects.

Despite these challenges, General Mills remains a global manufacturer and marketer of branded consumer foods, with a strong presence in the retail, foodservice, and commercial baking industries. The company's principal product categories include ready-to-eat cereals, convenient meals, and snacks, which continue to be in demand among consumers.