General Mills Expands High Protein Cereal Line, Faces Recall Risks

General Mills is expanding into the high protein cereal category through a new collaboration with GHOST, but is also facing a recall of certain Pillsbury Pizza Pops in Canada due to potential E. coli contamination. The developments highlight both product expansion in better-for-you cereals and operational risk in frozen snacks. Investors should watch how consumers respond to the new cereal line and how effectively the company manages the recall and any related reputational or cost impact.