The travel industry is witnessing a significant shift in consumer behavior, with Gen Z travelers leading the charge. According to Fliggy's 2024 Buy Now, Plan Later Travel Insight, this demographic has driven a 20% increase in bookings using this payment method. This trend is reshaping the travel landscape, with Fliggy, an online travel platform and wholly-owned subsidiary of Alibaba Group, at the forefront of catering to these evolving preferences.



Financial flexibility and budgeting are key factors driving Gen Z's preference for Buy Now, Plan Later (BNPL) payment methods in travel bookings. This generation, born between 1997 and 2012, is more likely to prioritize travel experiences over traditional financial milestones. BNPL allows them to spread the cost of their travel expenses over time, making it more affordable and accessible. This is particularly appealing to Gen Z, as 61% of them earn less than $50,000 annually (Bankrate study).

BNPL also enables Gen Z travelers to manage their expenses over time, rather than paying one large sum all at once. This helps them plan and budget for their trips more effectively, ensuring they can afford the experiences they want without breaking the bank. Additionally, BNPL services like Uplift charge only simple interest, helping Gen Z travelers avoid the debt traps and high-interest rates associated with credit cards. This makes it a more responsible and sustainable way to finance their travel expenses.

Fliggy's Summer Protection services have contributed to the growth of BNPL bookings among Gen Z travelers by addressing common consumer concerns and providing reassurance around travel decision-making. The platform offers eligible consumers free cancellation options, price protection subsidies for hotel rate reductions, and RMB1 million (approximately USD137,000) worth of coverage for personal accident injuries and rescue services related to bookings of designated water sports activities. These features give Gen Z travelers the confidence and flexibility to book their trips using BNPL options, ultimately driving the growth of this market segment.



In conclusion, Gen Z travelers are driving a significant increase in Buy Now, Plan Later bookings, with Fliggy's 2024 Buy Now, Plan Later Travel Insight highlighting a 20% growth in this payment method. Financial flexibility, budgeting, and Fliggy's Summer Protection services are key factors contributing to this trend. As Gen Z's spending power continues to grow, their influence on the travel market will solidify, further cementing Fliggy's position as a platform that caters to their needs and preferences.