Gen Z rejects AI dating features

A new Bloomberg Intelligence survey has found that Gen Z users are less interested in generative AI features on dating apps, potentially posing a problem for companies investing heavily in such features. The survey shows that younger people are less interested in AI-generated features, which could impact the adoption and use of dating apps.

A recent Bloomberg Intelligence survey has revealed that Gen Z users are less inclined to embrace generative AI features on dating apps, potentially posing a challenge for companies investing heavily in such technologies. The survey, conducted between May 15 and 29, 2025, found that Gen Z users reported higher discomfort with AI-driven features compared to millennials [2].

The survey results indicate that nearly 50% of respondents did not find AI assistance necessary for creating profiles or engaging in conversations with potential suitors. This lack of interest in AI tools may suggest that these features are not addressing the core needs of younger users, who are more likely to prefer meeting people in person and are generally less interested in casual dating [2].

The findings underscore the challenges faced by companies like Match Group Inc. and Bumble Inc. as they invest heavily in AI to attract Gen Z users. While AI is seen as a potential engagement booster, the survey findings suggest that Gen Z users may not be as enthusiastic about these features as initially anticipated [2].

The survey findings also highlight a potential disconnect between product strategy and user sentiment. For instance, Hinge, known for emphasizing long-term relationships, has been able to sustain double-digit subscriber growth, whereas Tinder has struggled to shake its reputation as a "hookup app" [2].

AI dating assistants like Rizz and Keepler, which provide coaching and support on dating conversations and ghosting, have gained traction among users. However, the survey findings indicate that Gen Z users may not be as receptive to these AI-driven features as older generations [1].

The shift in dating habits and preferences among Gen Z users has led to subscriber declines at Match and similar companies. The use of AI to boost engagement among Gen Z users may not be enough to reverse these trends if the younger demographic continues to date less and is more hesitant to pay for subscriptions [2].

As dating app companies navigate these challenges, it will be crucial for them to understand and adapt to the preferences of Gen Z users. While AI can be a useful tool, it must be implemented in a way that genuinely addresses the needs and preferences of the target audience.

References:
[1] https://www.cbsnews.com/news/ai-dating-assistants-rizz-keepler-hinge-grindr/
[2] https://www.bloomberg.com/news/articles/2025-07-14/gen-z-s-skeptical-of-ai-in-dating-apps-like-tinder-and-hinge-survey-finds