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GEN Korean BBQ Expands to Waco, Texas with 12th Texas Location
ByAinvest
Thursday, Jul 10, 2025 8:01 am ET1min read
GEN Korean BBQ has opened its 12th Texas location in Waco, representing the company's 8th new restaurant in 2025. The new location is part of GEN's expansion plan in Texas and offers an all-inclusive, value-focused dining experience with a signature "grill at your table" experience. GEN Korean BBQ has over 40 company-owned locations in the US and is known for its traditional Korean and Korean-American cuisine.
GEN Restaurant Group (Nasdaq: GENK) has announced the opening of its 12th Texas location in Waco, marking the company's 8th new restaurant in 2025. The new GEN Korean BBQ restaurant, located at 2412 Creekview Dr., brings its signature "grill at your table" dining experience to the Waco community [2].Strategically positioned near Baylor University, the location aims to serve both the local community and tourists. The restaurant operates from 11:00 am to 10:30 pm Sunday through Thursday, and extends hours until 11:00 pm on Friday and Saturday [2].
GEN Korean BBQ is known for its traditional Korean and Korean-American cuisine, with an extensive menu that includes high-quality meats, poultry, seafood, and mixed vegetables. The company's unique culinary experience, where guests serve as their own chefs on embedded grills in the center of each table, has contributed to its growing popularity [1].
The expansion of GEN Korean BBQ in Texas is a testament to the company's strong performance in the state. David Kim, Chairman and CEO of GEN, stated, "Continuing our expansion in Texas is a result of our strong performance throughout Texas and an indicator of our steady progress on our 2025 expansion goals. Sharing the GEN all-inclusive, value-focused experience with more communities throughout Texas is a priority in our growth plan" [2].
Waco, with multiple sites of historical and cultural interest, attracts tourists and residents alike. The new location's proximity to Baylor University allows it to reach a wide variety of community members in the area [2].
References:
[1] https://www.reddit.com/r/Waco/comments/1lucbwj/gen_kbbq/
[2] https://www.stocktitan.net/news/GENK/gen-korean-bbq-opens-12th-texas-location-in-xg5y795brx1t.html
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