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GEN Korean BBQ Expands to La Jolla with 15th Restaurant Opening
ByAinvest
Thursday, Sep 25, 2025 6:06 am ET1min read
GEN Restaurant Group, owner of GEN Korean BBQ, announced the opening of its second San Diego location in La Jolla. The restaurant, its 15th this year, aims to connect with valued guests and introduce them to Korean barbecue. Located near the University of California, San Diego campus, the new GEN Korean BBQ is poised to serve a mix of local residents and visitors.
GEN Restaurant Group, Inc. (Nasdaq: GENK), the owner of the popular Korean BBQ concept GEN Korean BBQ, has announced the opening of its second San Diego location in La Jolla. This new restaurant, the 15th location for the company in 2025, is situated at 4373 La Jolla Village Drive, Suite G12, San Diego, CA 92122 [1]. The location is set to serve a diverse mix of local residents and visitors, including those from the nearby University of California, San Diego campus.The new restaurant will be open from 11:30 am to 10:30 pm on Monday through Thursdays, and from 11:00 am to 11:30 pm on Fridays and Saturdays, with Sunday hours from 11 am to 11 pm. GEN Korean BBQ is known for its interactive dining experience, where guests prepare their meals on embedded grills at their tables. The extensive menu includes traditional Korean and Korean-American dishes, along with high-quality meats, poultry, seafood, and mixed vegetables.
The expansion into La Jolla is part of GEN Restaurant Group's strategy to reach a broader audience and enhance its brand presence in the region. David Kim, Chairman and CEO of GEN, stated, "We are excited to keep connecting with our valued guests with the announcement of the opening of our 15th restaurant this year. Sharing the GEN experience with an additional location in San Diego allows us to reach even more residents and we look forward to introducing them to the unique flavors and value of Korean barbecue" [1].
GEN Korean BBQ has grown rapidly since its inception in 2011, now operating over 56 company-owned locations across the United States. The company's success can be attributed to its unique culinary experience, modern décor, and lively atmosphere, which appeal to a wide range of customers. For more information or to find a GEN Korean BBQ location near you, visit www.genkoreanbbq.com/locations.
Reference List:
[1] https://www.marketscreener.com/news/gen-korean-bbq-opens-22nd-california-location-second-in-san-diego-ce7d58d2de81ff20
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