GEN Korean BBQ Expands to 22nd California Location in La Jolla, San Diego

GEN Korean BBQ has opened its second San Diego location in La Jolla, its 22nd California location. The new restaurant is just minutes away from the University of California, San Diego campus and serves a mix of local residents and tourists. GEN Korean BBQ is a fast-growing casual dining concept with an extensive menu and signature "grill at your table" experience. The brand has grown to over 56 company-owned locations in the US.

GEN Restaurant Group (NASDAQ: GENK) has announced the opening of its second San Diego location in La Jolla, marking its 22nd restaurant in California and the 15th new location in 2025. The new GEN Korean BBQ restaurant, located near the University of California San Diego campus at 4373 La Jolla Village Drive, will serve both local residents and tourists. The restaurant features the brand's signature "grill at your table" experience and will operate seven days a week, with extended hours on weekends. This expansion represents the company's continued growth strategy in the California market GEN Korean BBQ Opens 22nd California Location, Second in San Diego^[1].

The new GEN Korean BBQ in San Diego, California is located at 4373 La Jolla Village Drive, Suite G12, San Diego, CA 92122 and is open from 11:30 am to 10:30 pm Monday through Thursdays, Fridays and Saturdays from 11:00 am to 11:30 pm, and Sundays from 11am to 11pm. The restaurant is situated in the heart of the destination beach neighborhood, La Jolla, just minutes away from the University of California, San Diego campus. This strategic location is expected to attract a diverse mix of local residents and vacation visitors alike GEN Korean BBQ Opens 22nd California Location, Second in San Diego^[1].

GEN Korean BBQ is one of the largest Asian casual dining restaurant concepts in the United States. Founded in 2011 by two Korean immigrants in Los Angeles, the brand has now grown to over 56 company-owned locations where guests serve as their own chefs, preparing meals on embedded grills in the center of each table. The extensive menu consists of traditional Korean and Korean-American food, including high-quality meats, poultry, seafood and mixed vegetables. With its unique culinary experience alongside its modern décor and lively atmosphere, GEN Korean BBQ delivers an engaging and interactive dining experience that appeals to a vast segment of the population GEN Korean BBQ Opens 22nd California Location, Second in San Diego^[1].