Gen Digital's Melissa Voeller Joins Identity Theft Resource Center's Board of Directors

Melissa Voeller, Head of Consumer Marketing at Gen Digital, joins the Identity Theft Resource Center's Board of Directors. Voeller brings experience in go-to-market strategies for consumer brands, such as Norton and LifeLock. She will help the ITRC execute its mission to combat identity theft and fraud. Voeller replaces Kim Allman, who served as Gen's Head of Corporate Responsibility & Government Affairs.

Melissa Voeller, currently serving as Head of Consumer Marketing at Gen Digital, has been appointed to the Board of Directors of the Identity Theft Resource Center (ITRC). This move underscores the organization's commitment to combating identity theft and fraud.

Voeller brings extensive experience in go-to-market strategies, having led the launch of Gen's consumer brands, such as Norton and LifeLock, during her eight-year tenure at the company. Her role at Gen has involved managing global product launches and developing marketing strategies that balance brand building with performance metrics. Prior to joining Gen, she held various marketing roles at PetSmart, including leading Integrated Marketing, Product Marketing, Promotions, and Community Activation [1].

The ITRC, a nonprofit organization established in 1999, aims to empower and guide consumers, victims, businesses, and government entities to minimize risk and mitigate the impact of identity compromise and crime. Voeller's appointment will help the ITRC execute its mission more effectively, leveraging her industry leadership and valuable experience in consumer marketing [1].

Voeller replaces Kim Allman, who served as Gen's Head of Corporate Responsibility & Government Affairs and concluded her term on the ITRC's Board of Directors. The ITRC team and Board Directors thank Allman for her dedication, leadership, and commitment to the organization [1].

The appointment of Voeller follows significant developments in the digital identity and fraud detection sectors. Recently, Incode Technologies, a global leader in AI-driven identity and trust technologies, acquired AuthenticID, a pioneer in the Identity Verification and Fraud Detection space. This acquisition aims to create an integrated AI powerhouse capable of combating advanced AI threats, including synthetic fraud and AI impersonation [2].

With the appointment of Voeller and the acquisition by Incode, the financial sector continues to adapt to the evolving landscape of digital trust and identity security. The ITRC's mission to combat identity theft and fraud remains a critical focus, as the threats posed by advanced AI technologies continue to grow.

References:

[1] https://nz.finance.yahoo.com/news/melissa-voeller-joins-identity-theft-115800982.html
[2] https://www.prnewswire.com/news-releases/incode-acquires-authenticid-creating-a-global-ai-powerhouse-to-fight-identity-fraud-302532775.html