Gemini Launches 24/7 MicroStrategy Stock Trading for EU Investors

Gemini, a prominent crypto exchange, has launched a tokenized version of MicroStrategy stock for European Union investors. This initiative, announced on Friday, allows users to trade MSTR shares 24/7 without the traditional market restrictions or geographical limitations. The platform has partnered with US securities provider Dinari to offer onchain access to Michael Saylor's Bitcoin-focused company. This move is part of Gemini's broader strategy to modernize traditional financial systems by providing frictionless trading experiences in one location. Users can now hold both crypto and tokenized stocks without the need to switch between multiple platforms for different asset classes.

Gemini's launch of tokenized MicroStrategy stock is part of a growing trend in the tokenized securities sector. Major cryptocurrency platforms are expanding their offerings to include tokenized versions of traditional stocks. Kraken, for instance, has announced plans to offer tokens representing over 50 US stocks, including Apple, Tesla, and Nvidia, to non-US customers. This program, known as xStocks, operates on the Solana blockchain and provides round-the-clock trading access. Similarly, Coinbase is seeking approval from the Securities and Exchange Commission to offer tokenized equities to US customers. The move represents a shift toward integrating traditional finance with blockchain infrastructure, positioning crypto exchanges in direct competition with traditional brokerages.

MicroStrategy's Bitcoin strategy has been a significant factor in its performance. The company holds approximately 581,000 bitcoins worth around $63 billion as of early June 2025. Through methodical weekly purchases totaling billions in dollar-cost-averaged acquisitions, MicroStrategy has increased its holdings from 386,700 BTC at the start of 2025 to over 550,000 BTC. The company's average Bitcoin acquisition cost sits near $68,500, resulting in current mark-to-market profits close to $15 billion. MicroStrategy announced first-quarter results showing a year-to-date "BTC Yield" of 13.7% and increased 2025 targets to 25% BTC Yield and $15 billion BTC Dollar Gain. Financial analyst Jeff Walton calculated a 91% probability for MicroStrategy's inclusion in the S&P 500 if Bitcoin maintains levels above $95,240 through June 30. This would make MSTR the second crypto-related company joining the index in 2025 following Coinbase's inclusion in May.

The regulatory environment in Europe provides clarity for tokenized asset offerings through the Markets in Crypto-Assets framework. The MiCA licensing requirements began on December 30, 2024, with transitional compliance periods continuing until July 2026. This regulatory structure addresses transparency, disclosure, and authorization requirements for crypto-asset service providers. The broader tokenized securities movement reflects institutional adoption trends, with major cryptocurrency companies entering traditional equity spaces to accelerate tokenized asset adoption. This development positions crypto exchanges in direct competition with mainstream retail brokerages. Market dynamics suggest continued growth in tokenized equity offerings, with European investors gaining access to US securities without traditional brokerage fees or geographic restrictions through blockchain-based trading platforms. The integration of traditional securities with crypto infrastructure represents a fundamental shift in financial market access, eliminating intermediaries and reducing issuance costs while simplifying share transfers between investors.