Gemini Adds 14 U.S. Stocks to EU Tokenized Offerings

Gemini, a prominent cryptocurrency exchange, has expanded its tokenized stock offerings in the European Union by adding 14 new U.S. stocks. This move includes major brands such as Nike, Uber, McDonald's, Starbucks, Coca-Cola, and Yum! Brands. The addition of these tokenized stocks allows eligible EU users to engage in 24/7 on-chain trading through platforms like Dinari and Arbitrum. This expansion is part of Gemini's broader strategy to provide European investors with access to a wider range of tokenized assets, enabling them to trade traditional stocks in a decentralized manner.

The inclusion of these well-known companies in Gemini's tokenized stock offerings is a strategic move to attract more investors to the platform. By tokenizing stocks, Gemini allows investors to own fractional shares of these companies, making it easier for individuals with smaller capital to participate in the stock market. This democratization of investment opportunities is a key aspect of Gemini's mission to make financial services more accessible.

The addition of these tokenized stocks also highlights the growing trend of integrating traditional financial assets with blockchain technology. Tokenized stocks offer several advantages, including increased liquidity, faster settlement times, and the ability to trade 24/7. This integration of traditional finance with decentralized finance (DeFi) is a significant development in the financial industry, as it bridges the gap between the two worlds and offers new opportunities for investors.

Gemini's expansion into the EU market with these new tokenized stock offerings is a testament to the company's commitment to innovation and its efforts to provide a comprehensive suite of financial services to its users. By offering a diverse range of tokenized assets, Gemini is positioning itself as a leader in the rapidly evolving world of digital finance. This move is likely to attract more investors to the platform, as it provides them with the opportunity to invest in some of the world's most recognizable brands in a decentralized and efficient manner.

Gemini’s model ensures that these tokens offer the same economic exposure as the underlying shares, despite the fact that they are structured as derivatives rather than direct equity ownership. The offerings are made possible by Gemini’s partnership with Dinari, a U.S.-based transfer agent and broker-dealer. The expansion demonstrates Gemini’s approach to gaining market share in areas with clearer regulatory frameworks, such as the EU, where tokenized securities are becoming more popular due to the Markets in Crypto-Assets regulation. Currently, U.S. customers cannot access the platform.

With a trading fee of 1.49%, Gemini hopes to make it simpler for foreign investors to access U.S. stocks while also establishing the framework for tokenized assets to more easily integrate into decentralized finance. The tokenized stock market is growing rapidly, and rivals like Bybit, Robinhood, and Kraken are already targeting European markets. By 2030, analysts predict that tokenized securities will grow into a multitrillion-dollar asset class.