GEM Invests $80M in Meey Group for Proptech Expansion

Global Emerging Markets (GEM), a $3.4 billion alternative investment group based in the United States, has announced an $80 million investment in Meey Land Group Joint Stock Company (Meey Group), a leading Vietnamese proptech firm. This significant investment underscores the growing interest in the application of digital transformation within the real estate sector, particularly in Southeast Asia.

The investment agreement was formalized during a signing ceremony held in New York. This move follows Meey Group’s recent collaboration with ARC Group Limited, an international financial advisory firm, to explore potential IPO opportunities. GEM’s investment is aimed at supporting Meey Group’s expansion plans and strategic goals, including its pathway toward a potential IPO in the U.S.

Meey Group, recognized as Vietnam’s top-tier proptech company, is at the forefront of integrating advanced technologies such as artificial intelligence, blockchain infrastructure, and 3D visualization into real estate operations. The company’s expansive digital ecosystem comprises over 20 proprietary applications designed to address inefficiencies in Vietnam’s real estate market. While blockchain is not the sole focus, Meey Group is gradually implementing blockchain-based modules for property data validation, smart contract integration, and asset transparency, especially as it prepares for international expansion.

Hoang Mai Chung, Chairman of the Board at Meey Group, emphasized that GEM’s commitment aligns with the company’s vision to digitize and globalize Vietnam’s real estate sector. “Our roadmap aligns with international standards, and we are working actively with partners to meet all required conditions to unlock this investment,” he stated.

Chris F. Brown, Director at GEM, expressed admiration for Meey Group’s strategic direction and technological capabilities. “Their growth potential in proptech and the emerging application of blockchain in real estate positions them well for global success,” he added.

In preparation for its global outreach, Meey Group has formed strategic collaborations with major international organizations, including PwC Vietnam for organizational restructuring and international compliance, Richard Moore Associates for brand consulting, BSI Vietnam for quality management and information security systems, and ESG compliance partners for integrating environment, social, and governance practices into core operations. The company has also implemented BSC/KPI frameworks to monitor performance and ensure its mission to build a transparent, efficient, and intelligent real estate ecosystem.

Meey Group’s tech platforms have garnered numerous industry recognitions, including the Sao Khue Awards, Dot Property Vietnam Awards, and being named the Top 10 Digital Technology Enterprises in Vietnam and the Top 1 Proptech Brand in 2024. The company is also recognized by VietKings for owning the largest suite of digital real estate transformation tools in the country.

Meey Group’s mission is to increase liquidity, drive efficiency, and enhance transparency in real estate transactions using advanced technology. The company is actively exploring blockchain integration as part of its internationalization and long-term strategy. MEY Network, the blockchain arm of Meey Group, is designed to enhance trust, transparency, and data integrity across the real estate sector. Built on a high-performance infrastructure, MEY Network aims to tokenize real estate assets, enable decentralized identity solutions, and support smart contracts for land ownership and transaction automation. As Meey Group expands globally, MEY Network will serve as the foundation for cross-border real estate technology, empowering users with secure, transparent, and verifiable property data.

Founded in 1991, GEM is a private alternative investment group with offices in New York, Paris, and Nassau. The group provides emerging market companies with growth capital through structured investments designed to align with long-term expansion plans. This investment in Meey Group highlights GEM’s commitment to supporting innovative companies in the proptech sector, particularly those leveraging blockchain technology to revolutionize real estate operations.