GBM Launches Auction Festival with Win-Win Model for Web3

GBM, an auction protocol that is redefining how value is distributed onchain, has announced the launch of its inaugural Auction Festival. This multi-month celebration, set to run from late June through to early September, will feature auctions, rewards, and community participation, showcasing the power of GBM’s proprietary Win-Win auction model. This model ensures that every bidder gets rewarded, not just the winner, marking a significant shift from traditional auction formats.

The Festival kicks off in partnership with leading Web3 names, including The Sandbox, Aavegotchi, Unstoppable Domains, Song a Day, Vision.io, and more. These partnerships highlight the growing adoption of GBM’s innovative auction model, which aims to create a dynamic, trustless, high-engagement environment where competition drives true market discovery.

Traditional auctions often leave participants feeling disenfranchised, as only the highest bidder is rewarded. This zero-sum model creates friction, fosters sniping, and kills genuine price discovery. In contrast, GBM’s Win-Win model turns participation into a rewarding act by returning the full bid to outbid participants along with an incentive. This approach not only makes the auction process more engaging but also ensures that every participant feels valued and rewarded for their involvement.

Several leading Web3 projects have already embraced GBM’s Win-Win model for its transparency, flexibility, and ability to engage communities without extractive mechanics. Sandy Carter, COO of Unstoppable Domains, expressed enthusiasm for the partnership, stating that the innovative Win-Win auction model makes Web3 domains more accessible and engaging for everyone. Similarly, Sébastien Borget, Co-Founder & COO of The Sandbox, highlighted the increased engagement and excitement that GBM auctions have brought to LAND sales in The Sandbox Metaverse, turning every bid into a fun and rewarding experience.

For GBM, The Auction Festival is a milestone in the protocol’s evolution. Hugo McDonaugh, Co-Founder & CEO of GBM, emphasized that the Festival is GBM’s way of showing people what a modern auction should feel like – fun, fair, and built around rewarding participation. Bidders get rewarded for their role in discovering the true market value of the seller’s assets, resulting in an outcome where everybody wins.

The Festival will feature live partner auctions, including but not limited to Aavegotchi, Unstoppable Domains, The Sandbox, and Freename. Participants can look forward to a range of activities, including participation incentives for all bidders, community quests, tiered engagement rewards, giveaways, competitions, and community events. These activities are designed to showcase GBM’s next-generation auction mechanics ahead of its full protocol launch.

The Auction Festival is also a gateway to deeper protocol participation. Through the Festival and the GBM Community Programme, users can earn points for bidding, selling, completing quests, collecting trophies, badges, NFTs, and other rewards. These incentives ultimately lead to a share of the GBM token when it’s launched, providing participants with a tangible benefit for their involvement.

The Auction Festival officially begins on the 30th June 2025. Users can learn more about the Festival and the GBM protocol by visiting the official website, joining the community on Discord, and following for updates on X. GBM is the auction protocol redefining how value is distributed onchain, with its innovative Win-Win auction model setting a new standard for price discovery and value alignment across Web3. Trusted by top Web3 ecosystems, GBM is the next-generation auction layer for crypto-native platforms, making auctions more transparent, engaging, and fair for everyone.