GBM Launches Auction Festival with Web3 Partners for Win-Win Model

GBM, an auction protocol that is redefining the distribution of value onchain, has announced the launch of its inaugural Auction Festival. This multi-month celebration, set to run from late June through early September, focuses on auctions, rewards, and community participation. The Festival is a significant milestone in GBM’s evolution, marking the first phase of its full protocol launch and upcoming token release.

The Auction Festival kicks off with partnerships from leading Web3 names, including The Sandbox, Aavegotchi, Unstoppable Domains, Song a Day, Vision.io, and more. These collaborations aim to showcase the power of GBM’s proprietary Win-Win auction model, where every bidder gets rewarded, not just the winner. This model is a departure from traditional auctions, which often leave participants feeling disenfranchised.

Traditional auctions typically reward only the highest bidder, creating a zero-sum model that can foster friction and manipulation. In contrast, GBM’s Win-Win model ensures that outbid participants receive their full bid back along with an incentive. This approach creates a dynamic, trustless, high-engagement environment where competition drives true market discovery, rather than manipulation or luck.

Several leading Web3 projects have already embraced GBM’s Win-Win model for its transparency, flexibility, and ability to engage communities without extractive mechanics. Sandy Carter, COO of Unstoppable Domains, expressed enthusiasm for the partnership, stating that the innovative Win-Win auction model makes Web3 domains more accessible and engaging for everyone. Similarly, Sébastien Borget, Co-Founder & COO of The Sandbox, highlighted the increased engagement and excitement that GBM auctions have brought to LAND sales in The Sandbox Metaverse.

For GBM, the Auction Festival is a significant step in the protocol’s evolution. Hugo McDonaugh, Co-Founder & CEO of GBM, described the Festival as a way to show people what a modern auction should feel like—fun, fair, and built around rewarding participation. Bidders are rewarded for their role in discovering the true market value of the seller’s assets, resulting in an outcome where everybody wins.

The Festival will feature live partner auctions, including but not limited to Aavegotchi, Unstoppable Domains, The Sandbox, and Freename. All bidders, not just winners, will receive participation incentives. Additionally, the Festival will include community quests, tiered engagement rewards, giveaways, competitions, and community events. These activities are designed to showcase GBM’s next-generation auction mechanics ahead of its full protocol launch.

Through the Festival and the GBM Community Programme, users can earn points for bidding, selling, completing quests, collecting trophies, badges, NFTs, and other rewards. These incentives ultimately lead to a share of the GBM token when it’s launched. The Auction Festival officially begins on the 30th June 2025, offering a gateway to deeper protocol participation and a rewarding experience for all involved.