Gautam Gambhir Trolled for Unmarked CoinDCX Crypto Promotion

Indian cricket icon and former team captain Gautam Gambhir has come under fire for a social media post promoting a cryptocurrency platform without a clear disclosure that it was a paid advertisement. Gambhir, who was appointed as CoinDCX’s brand ambassador in November 2024, shared a post on X on August 6, 2025, tagging the crypto firm and claiming that “over two crore Indians disagree” with those who called cryptocurrency a fad. The post included a video clip of a full-page newspaper ad featuring Gambhir endorsing the platform [1].

The post immediately drew sharp criticism from social media users, who questioned the lack of a disclaimer indicating it was a sponsored message. A community note flagged by X users stated that Gambhir had “not made any disclosures despite appearing to be part of a paid CoinDCX campaign.” Many pointed out that this was not the first time Gambhir had promoted the crypto firm without the required legal disclaimers [1].

The backlash ranged from accusations of promoting “betting and cryptocurrency against public interest” to concerns over the security of the platform following a recent news report about a security breach at CoinDCX. One user remarked, “It’s not a secure platform. We expect better from you,” highlighting growing wariness of crypto promotions among the public [1].

Regulatory bodies such as the Advertising Standards Council of India (ASCI) have clear guidelines requiring influencers and celebrities to disclose paid promotions, particularly in sensitive sectors like finance and health. The absence of such disclosures in Gambhir’s post has led to calls for greater accountability and enforcement of advertising standards. With crypto scams and hacks on the rise in India, the public is increasingly demanding transparency from high-profile figures involved in such promotions [1].

CoinDCX claims to have over two crore users in India, a figure Gambhir also cited in his post. However, the controversy highlights the broader challenge of regulating crypto advertising in a space that remains largely unmonitored. While regulatory concerns have been raised by the Ministry of Finance and the Reserve Bank of India, no formal advertising guidelines for crypto promotions have been put in place, leaving the responsibility of disclosure largely on the individual creators.

To date, neither Gambhir nor CoinDCX has issued a public response to the criticism. The incident serves as a cautionary tale for celebrities and influencers who leverage their platforms for commercial purposes. As public expectations around authenticity and transparency continue to rise, maintaining audience trust will require strict adherence to ethical advertising standards, regardless of the industry or product being promoted.

Source: [1]title1.............................(https://www.cryptotimes.io/2025/08/07/wheres-the-disclosure-gautam-gambhir-trolled-for-crypto-ad/)