Gate.io Unveils New Brand "Damen" Marking 12 Years of Growth

Gate.io, a global leading cryptocurrency exchange, is celebrating its 12th anniversary with a major brand upgrade. The exchange has unveiled its new official Chinese name, “Damen” (大门, meaning “The Gate”), under the theme “12 Years, One Gate, One World”. This milestone marks Gate.io's journey of growth and transformation, showcasing its ambition to build a more open, diverse, and innovative web3 ecosystem for users worldwide.

Since its inception in 2013, Gate.io has established itself as a blockchain innovation powerhouse, offering reliable and versatile digital asset trading services. The platform now serves over 22 million users globally and supports over 3,800 cryptocurrencies across various financial products, providing a wide range of investment opportunities. GateToken (GT), Gate.io’s native platform token, has been a cornerstone of its ecosystem since the launch of GateChain’s mainnet in 2019. GT reached an all-time high of $25.960, with a total market capitalization surpassing $2.94 billion, propelling its market rank into the global Top 40.

Gate.io’s commitment to industry transparency is evident through its 100% proof of reserves, partnering with a U.S. audit firm to leverage the Merkle Tree open-source framework for regular asset reserve disclosures. As of January 17, 2025, Gate.io’s total reserves exceeded $10 billion, ranking fourth globally, with an above-average reserve ratio of 128.58%, ensuring verifiability and security for user assets.

Gate.io is actively fostering cross-industry partnerships to elevate the crypto industry’s global reach. In 2024, the exchange partnered with FC Internazionale Milano, or Inter, becoming the Official Sleeve Partner for the team. Gate.io’s brand images have been prominently featured at San Siro Stadium, Serie A, and UEFA Champions League matches, bringing crypto closer to football enthusiasts and building a global fan community.

In the first quarter of 2025, Gate.io announced a landmark sponsorship deal with Oracle Red Bull Racing in Formula 1, becoming the team’s exclusive cryptocurrency exchange partner. This partnership aligns with Gate.io’s cutting-edge innovation in digital finance and accelerates blockchain adoption, expanding web3 solutions to a broader global audience.

Over the past 12 years, Gate.io has witnessed the rapid evolution of the crypto industry and proactively adapted to market shifts. The introduction of the new Chinese Name “Damen” symbolizes openness, fairness, and innovation, reflecting Gate.io’s commitment to bridging the global crypto economy with cutting-edge technology and trusted financial infrastructure. This brand evolution marks a strategic upgrade, shifting from a traditional exchange to a fully integrated web3 ecosystem focused on enhancing user experience, driving technological innovation, and expanding decentralized finance solutions.

To celebrate this milestone, Gate.io will host a series of flagship events in Dubai on April 29-30, 2025. The 12th Anniversary Celebration is expected to attract over a thousand top global investors, blockchain entrepreneurs, project teams, and industry leaders. Adding to the festivities, SPORT3 DUBAI 2025 will introduce a unique blend of sports and blockchain, creating a dynamic and engaging atmosphere for industry professionals to connect. Through this initiative, Gate.io aims to foster cross-industry collaboration, encourage meaningful dialogue, and drive innovation in blockchain-powered sports applications.

Twelve years of trust, growth, and groundbreaking innovation have brought Gate.io to this defining moment. From the “Gateway to Crypto” over a decade ago to pioneering the next chapter of blockchain evolution, the platform remains committed to its mission. Standing at the crossroads of a new era, Gate.io embraces its new transformation, not just a rebrand, but as a renewed commitment to empowering users, advancing technology, and shaping the future of the blockchain ecosystem. As Gate.io unveils its next chapter, it continues to open the gateway to crypto for global users, bridging today’s world with the boundless possibilities of the crypto future.