Gary Vaynerchuk to Deliver Keynote on Attention Economy at SBC Summit

Gary Vaynerchuk, the influential entrepreneur and CEO of VaynerMedia, will headline the Super Stage at the SBC Summit on 17 September 2025. The event will take place at the iconic MEO Arena in Lisbon, Portugal, marking a major draw for the betting and gaming industry [1]. Vaynerchuk’s keynote, titled Day Trading Attention, will offer actionable strategies for leveraging digital trends, storytelling, and consumer attention to drive growth and brand relevance [1].

Described as one of the most forward-thinking voices in business, Vaynerchuk has built an empire through early investments in major tech companies like Facebook, Uber, and Snapchat. His global marketing agency, VaynerMedia, works with Fortune 1000 brands to navigate the evolving attention economy. Vaynerchuk’s insights are inspired by his latest book, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World, released in May 2024, which expands on his previous work, Jab, Jab, Jab, Right Hook [1].

In the betting and gaming space, Vaynerchuk will focus on how to identify and capitalize on underpriced attention, using tactics from influencer marketing, paid media, and collectibles to create meaningful engagement. He emphasized that attention is the most critical asset in business and that the betting and gaming industry holds a “goldmine” of opportunities [1].

Rasmus Sojmark, CEO & Founder of SBC, praised Vaynerchuk as a “massive win” for both the event and the industry, noting his ability to cut through the noise and deliver actionable insights. Sojmark added that the keynote will challenge mindsets and deliver real value for professionals looking to grow their brands [1].

Vaynerchuk’s influence extends beyond business into culture and philanthropy. He is the creator of VeeCon, a conference that merges innovation and pop culture, and maintains a massive social media presence with over 45 million followers. Additionally, he serves on the boards of multiple companies and non-profit organizations [1].

The SBC Summit, returning to Lisbon from 16 to 18 September 2025, is expected to attract 30,000 global professionals for high-level networking and product discovery. The event has grown significantly since its 2024 edition and is expanding by 20% in both attendance and venue size, now covering 135,000m² [1].

The keynote will be accessible to all attendees except those with Expo Only passes. For those interested in attending, a 30% discount on tickets is available through the Web3 District Quest [1].

Source: [1] https://coinmarketcap.com/community/articles/68905cbebcd39c77ce70baca/