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On September 3, 2025,
(IT) fell 1.33% with a trading volume of $0.24 billion, ranking 417th in market activity. The decline came amid a report from the firm itself, which highlighted growing consumer skepticism toward AI-driven search tools. A survey of 377 U.S. consumers conducted in June-July 2025 revealed 53% distrust the reliability of AI-generated summaries, with 41% finding such results more frustrating than traditional search methods.Marketers are urged to adapt to shifting user preferences as 61% of respondents expressed a desire for toggling AI summaries on or off. Gartner analysts emphasized the need for brands to prioritize transparency and authority in content strategies, noting that AI summaries lose perceived value during critical purchase decision stages. The findings underscore a broader challenge for companies leveraging AI in customer engagement, as trust gaps widen despite technological advancements.
Historical data from the firm’s own research indicates a declining trend in AI summary utility as consumers progress through their purchase journeys. This dynamic could pressure tech firms to refine their AI offerings, balancing innovation with user control expectations. Gartner’s internal insights highlight a strategic pivot point for marketers aiming to maintain relevance in an increasingly AI-saturated digital landscape.
The stock’s performance aligns with a broader market trend where investor sentiment remains cautious toward AI-centric businesses. While the firm’s research tools and insights continue to shape industry strategies, the disconnect between technological progress and consumer trust metrics may persist as a key driver of short-term volatility.
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