Gap Shares Surge on UBS Upgrade: Analysts Bullish on Turnaround Efforts

Thursday, Jan 8, 2026 1:16 pm ET1min read
GAP--

Gap Inc shares jumped 7% after UBS upgraded the retailer's rating to 'Buy' from 'Neutral' and raised its price target to $41 from $26. The upgrade reflects UBS's confidence in Gap's turnaround under CEO Richard Dickson, citing the company's "reinvigoration playbook" and positive comparable sales. The firm forecasts fiscal 2026 revenue growth of 4.4%, supported by growth in core brands, Athleta, and Banana Republic, as well as expansion into higher-margin beauty and accessories categories.

Gap Shares Surge on UBS Upgrade: Analysts Bullish on Turnaround Efforts

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