Gannett's USA TODAY Deploys Taboola's DeeperDive AI Answer Engine for All Audiences
ByAinvest
Monday, Sep 15, 2025 11:17 am ET1min read
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Gannett Co., Inc. has implemented Taboola's DeeperDive AI answer engine on USA TODAY, providing users with clear responses to their queries and real-time content from USA TODAY and the USA TODAY Network. This innovation aims to drive stronger advertising CPMs and create new revenue channels for the company. DeeperDive addresses the challenges posed by AI search engines that utilize content without proper licensing of original reporting and content.
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