Gannett and XPR Media have partnered to expand content distribution nationwide. The agreement will utilize the USA TODAY Network's reach with over 200 publications to enhance press release visibility. This collaboration combines Gannett's extensive media network with XPR Media's innovative content delivery technology, making it easier for audiences to access the latest news and updates. The partnership aims to amplify the reach of important local and national news.
Gannett Co., Inc. (NYSE: GCI) and XPR Media LLC have announced a strategic partnership aimed at enhancing press release visibility nationwide. The agreement leverages Gannett’s extensive media network, including the USA TODAY Network with over 200 publications, and XPR Media’s cutting-edge content delivery technology. This collaboration aims to amplify the reach of important local and national news by making it easier for audiences to access the latest updates.
The partnership will feature press releases on USA TODAY’s website and across all USA TODAY Network publications. Additionally, these press releases will be accessible through a dedicated press release section, ensuring that readers can easily find and engage with the latest news and updates from various organizations. This strategic placement will enhance the discoverability and reach of press releases, providing a valuable platform for companies to share their stories with a wide and diverse audience.
Caroline Harris, Senior Vice President of Content Monetization at Gannett, stated, “This agreement underscores our dedication to expanding our network with high-quality content that engages audiences in an evolving media landscape. XPR Media’s expertise in content curation and targeted distribution alongside our network will generate enhanced visibility around important local or national news releases leveraging the scale of the USA TODAY Network across the country.”
Pablo Goldstein, CEO at XPR Media, expressed his enthusiasm for the collaboration, stating, “We are thrilled to work exclusively with Gannett, a company that shares our vision for the future of digital media. This collaboration will enable us to push the boundaries and offer our clients broader content distribution and audience interaction in meaningful ways.”
This content offering is available immediately. Interested companies looking to participate should contact XPR Media for more information.
References:
[1] https://www.businesswire.com/news/home/20250604988803/en/Gannett-and-XPR-Media-Announce-Agreement-to-Amplify-Content-Reach-Nationwide
[2] https://www.usatoday.com/press-release/story/7053/gannett-and-xpr-media-announce-agreement-to-amplify-content-reach-nationwide/
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