GameStop Soars 11.3% on Bitcoin Reserve, Store Closures

On March 26, 2025, GameStop's stock price surged by 11.3% in pre-market trading, marking a significant rise for the video game retailer.

GameStop's recent announcement that its board has approved the addition of Bitcoin as a treasury reserve asset has sparked a notable increase in its stock price. This strategic move, which includes plans to invest corporate cash into Bitcoin and stablecoins, has garnered significant attention from investors. The decision aligns with the company's broader strategy to diversify its financial holdings and capitalize on the growing interest in cryptocurrencies.

The company's decision to close some of its physical stores and focus on digital initiatives further underscores its commitment to adapting to the changing retail landscape. This move is seen as a proactive step towards enhancing operational efficiency and aligning with the evolving preferences of consumers.

The return of investor Keith Gill, also known as "Roaring Kitty," has also contributed to the stock's recent performance. Gill's involvement has reignited investor interest and speculation about the company's future prospects. The combination of strategic financial decisions and high-profile investor support has positioned GameStop for potential growth in the coming months.