GameStop's Q1 2025: Margins Surge, Bitcoin Bets Signal a Turnaround – Is This a Buy?

In a quarter marked by declining sales, GameStop (NYSE: GME) delivered a performance that hints at operational resilience—and a bold bet on Bitcoin that could redefine its future. Let's dig into the numbers and ask: Is this struggling retailer now a hidden gem?

The Margin Miracle

GameStop's Q1 earnings report isn't all doom and gloom. While net sales plunged 16.9% to $732.4 million—hurt by sinking hardware and software sales—the company's gross margin expanded a staggering 680 basis points to 34.5%. That's a huge win, driven by two key moves:

1. Cost Cuts: Selling, general, and administrative expenses (SG&A) dropped 24.8% to $225.3 million, or 30.8% of revenue.
2. Shift to High-Margin Collectibles: Sales of collectibles surged 54.6% to $211.5 million, now accounting for nearly 29% of revenue.

The result? Adjusted operating income jumped to $27.5 million, compared to a $55 million loss a year earlier. Net income turned positive at $44.8 million, and cash reserves swelled to $6.4 billion—a war chest that few retailers can match.

The Bitcoin Gamble

GameStop isn't just trimming costs—it's betting big on Bitcoin. Between May and June 2025, it bought 4,710 Bitcoin, using cash reserves. The move aligns with its strategy to diversify beyond a fading physical gaming market.

Why does this matter?
- Liquidity Cushion: With $6.4 billion in cash, the Bitcoin purchase (valued at ~$500 million at the time) doesn't strain the balance sheet.
- Institutional Trend: Over 60 non-crypto companies now hold Bitcoin as a treasury asset. GameStop joins the likes of MicroStrategy in betting on crypto's long-term potential.

But here's the catch: Bitcoin's price is volatile. A 20% drop from June's $106,000 would wipe out gains on these holdings. Yet, CEO Ryan Cohen insists Bitcoin is a hedge against inflation and macro risks—a play that could pay off if crypto matures as an asset class.

The Undervalued Elephant in the Room

GameStop's stock is trading at $28.73 (as of June 6), with a market cap of $13.23 billion. Compare that to its $6.4 billion cash hoard plus Bitcoin investments—and suddenly the math looks intriguing.

• Cash Multiple: At 2.1x cash, GME is cheaper than peers like Best Buy (which trades at 2.8x cash).
• Earnings Boost: Bitcoin's rising valuation already added $0.17 per share to Q1 earnings. If Bitcoin stays above $100,000, that figure could hit $1.00 annually—a catalyst for a $30–$40 stock.

Risks You Can't Ignore

• Sales Slump: Hardware and software sales cratered 31.7% and 26.7%, respectively. Gaming's shift to digital isn't reversing.
• Store Closures: Europe sales plunged 47% after restructuring, and more closures are likely.
• Crypto Volatility: Bitcoin's $106,000 price is a recent high—what if it crashes?

Cramer's Take: Buy the Dip, But Keep an Eye on Bitcoin

This stock is a Hold with upside. GameStop's margin improvements and cash position are solid, but its core business is fading fast. The Bitcoin bet is a Hail Mary—but if crypto gains mainstream traction, it could transform GME into a tech-investment hybrid.

Action Alert:
- Buy: If Bitcoin stays above $100,000 and GameStop's collectibles business keeps growing.
- Sell: If crypto crashes, or if Q2 results show margin pressures resurface.

Backtest the performance of GameStop (GME) when 'buy condition' is triggered on quarterly earnings announcement dates, and 'hold for 20 trading days' after each earnings release, from 2020 to June 2025.

The bottom line? GameStop isn't just a relic of the gaming past—it's a cash-rich disruptor with a risky but visionary strategy. Historically, buying on earnings announcement dates and holding for 20 days has delivered an 8.28% return since 2020, though with significant volatility (59.37%) and a maximum drawdown of -70.68%. While the returns show potential, the high risk underscores the need for caution. For risk-tolerant investors, this could be a buy at $28.73. But tread carefully: Bitcoin's price is the ultimate X-factor here.

Stay tuned, and keep your eyes on that Bitcoin chart!