GameStop and K33 Join Growing Ranks of Corporations Embracing Bitcoin as Treasury Asset

GameStop and Norwegian crypto firm K33 are the latest companies to adopt Bitcoin as a treasury asset, mirroring the model of Michael Saylor's Strategy. GameStop purchased 4,710 BTC worth $513 million, while K33 raised $6.2 million to buy Bitcoin. The approach to buying Bitcoin through debt-financing was pioneered by Strategy, the largest corporate BTC holder globally.

In a significant development for the crypto market, GameStop and Norwegian crypto firm K33 have joined the ranks of companies adopting Bitcoin as a treasury asset. This move mirrors the strategic approach pioneered by Michael Saylor's Strategy, which holds the largest corporate Bitcoin reserve globally [1].

GameStop, the retail gaming giant, has officially entered the crypto space with a major Bitcoin purchase. The company announced its acquisition of 4,710 Bitcoin tokens worth approximately $513 million on May 28, 2025. This follows GameStop's March 2025 decision to include Bitcoin as a treasury reserve asset [1].

Meanwhile, K33, a Norwegian crypto firm, raised $6.2 million to buy Bitcoin. The firm's move aligns with the debt-financing approach popularized by Michael Saylor's Strategy, which has become a model for corporate Bitcoin adoption [1].

These announcements come amid a wave of corporate interest in cryptocurrencies, with Bitcoin's price trading at $108,881 as of May 28, 2025. The price shows a modest decline of 0.65% over the past day but maintains a 2.33% weekly gain [1].

Technical analysis points to a bullish future for Bitcoin, with some analysts forecasting the cryptocurrency to hit $180,000 to $200,000 by 2025, citing historical cycle repetition [1]. The current 2022-2024 pattern suggests another major bull run ahead, with potential extensions to $250,000 by 2026 [1].

GameStop's Bitcoin adoption reinforces growing institutional acceptance of cryptocurrency, demonstrating how traditional companies increasingly view Bitcoin as a legitimate treasury asset. The move could provide additional buying pressure to push BTC toward new record levels [1].

The intersection of traditional finance and crypto markets highlights a growing trend of corporate adoption of digital assets, with GameStop joining the likes of MicroStrategy and Tesla in allocating significant treasury reserves to Bitcoin [2].

References:
[1] https://blockonomi.com/gamestop-adds-4710-btc-to-treasury-could-this-push-bitcoin-to-new-ath/
[2] https://blockchain.news/flashnews/gamestop-invests-500m-in-bitcoin-ryan-cohen-explains-strategic-move-for-crypto-growth