GameSquare Soars 22.08% on $100M Ethereum Treasury Strategy

On July 9, 2025, GameSquare's stock surged by 22.08% in pre-market trading, marking a significant rise that has caught the attention of investors and analysts alike.

GameSquare has recently launched a bold initiative by announcing a $100 million Ethereum treasury strategy. This move positions the company among a growing number of public entities that are adopting ETH as a reserve asset, reflecting a broader trend in corporate treasury management.

The strategy aims to generate yields ranging from 8% to 14%, with plans to allocate the $100 million in phased investments. This approach not only diversifies GameSquare's asset portfolio but also aligns with the increasing institutional interest in cryptocurrencies.

GameSquare's decision to go all-in on Ethereum is backed by a strategic alliance, further solidifying its commitment to this high-yield strategy. The company's board has approved the $100 million Ethereum treasury authorization, paving the way for an expanded crypto-based treasury management strategy over time.

If GameSquare achieves its target of 10% annualized returns on the $100 million Ethereum treasury, it could generate over $10 million in incremental capital yearly. This potential return underscores the company's ambitious goals and its confidence in the long-term viability of its Ethereum investment strategy.