GameSquare Invests $9.2 Million in Ethereum for 8% to 14% Yields

GameSquare Holdings Inc., under the leadership of CEO Justin Kenna, has unveiled a bold $100 million Ethereum treasury strategy aimed at achieving annual yields between 8% and 14%. This initiative, announced on July 9, 2025, in collaboration with crypto-native capital manager Dialectic, signifies a notable shift in the company's financial approach.

GameSquare's strategy involves integrating Ethereum into its treasury management, which could influence broader corporate adoption of decentralized finance (DeFi). The company has partnered with Dialectic to utilize its Medici platform for managing the Ethereum treasury. The initial phase of this strategy included the purchase of 1,818.84 ETH at $2,749 each, generating $9.2 million from a public offering. This capital will support further Ethereum investments and potentially expand into stablecoins and NFTs.

This move by GameSquare could lead to significant shifts in Ethereum’s corporate on-chain holdings, indicating a rise in DeFi participation. The company's strategy may set a new direction for corporate treasury management, enhancing yields and encouraging further institutional interest in DeFi. While regulatory and market shifts remain uncertain, the primary objective is to achieve high returns through this innovative approach.

Justin Kenna, CEO of GameSquare Holdings, stated, "This new treasury management strategy enhances our financial flexibility and allows us to support a defined capital allocation plan that is focused on pursuing additional ETH asset purchases, funding potential share repurchases and reinvesting in our growth initiatives." This strategic shift by GameSquare could influence future capital management approaches and drive innovation in DeFi yield engagement. The company's active involvement in ETH might foretell a broader strategic movement towards decentralized finance among firms.