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GameSquare Expands Web3 Footprint with Animecoin Partnership
ByAinvest
Thursday, Aug 14, 2025 9:16 am ET1min read
GameSquare, a finance company with experience at Bloomberg, has partnered with Animecoin to add it to its digital treasury and become the agency of record under a $2.5 million revenue agreement. The deal strengthens GameSquare's Web3 footprint and adds high-potential digital assets to its balance sheet, positioning the company to capture opportunities in the growing Web3 market.
GameSquare Holdings, Inc. (NASDAQ: GAME), a leading media, entertainment, and technology company, has announced a strategic partnership with the Animecoin Foundation. The deal involves adding the Animecoin ($ANIME) cryptocurrency to GameSquare's digital treasury and appointing the company as the agency of record under a $2.5 million revenue agreement [1]. This partnership is set to strengthen GameSquare's Web3 footprint and position the company to capture opportunities in the growing Web3 market.Under the one-year agreement, GameSquare will purchase up to $2.5 million in Animecoin on the open market. This acquisition expands GameSquare's crypto-native treasury, incorporating another culturally significant asset with substantial market growth potential [1]. In addition to the financial benefits, GameSquare will support the Animecoin Foundation in expanding its reach and fortifying its position in the global gaming fandom.
The partnership aligns with GameSquare's three-pronged crypto-native growth strategy. The company aims to generate onchain yield through an Ethereum-based treasury strategy, acquire culturally significant digital assets and NFTs, and leverage its creative, agency, and esports businesses to help crypto-native organizations grow global audiences [1]. The deal also involves collaboration with Azuki, an LA-based anime company that operates Anime.com and develops original intellectual property.
According to Grand View Research, the global anime market is projected to grow to over $37.7 billion in 2025 [1]. This partnership is expected to bolster GameSquare's Web3 revenues and diversify its onchain treasury, opening a pipeline of additional high-value digital economy partnerships.
References:
[1] https://www.prnewswire.com/news-releases/gamesquare-announces-strategic-partnership-with-animecoin-foundation-302528910.html
[2] https://www.investing.com/news/company-news/gamesquare-adds-animecoin-to-treasury-in-25-million-agency-deal-93CH-4188285
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