GameSquare Expands Web3 Footprint with Animecoin Partnership

GameSquare has partnered with Animecoin to add the cryptocurrency to its digital treasury and become the agency of record under a $2.5 million revenue agreement. This deal strengthens GameSquare's Web3 footprint, adds high-potential digital assets to its balance sheet, and positions the company to capture opportunities in the growing Web3 market.

GameSquare Holdings, Inc. (NASDAQ: GAME), a leading media, entertainment, and technology company, has announced a strategic partnership with the Animecoin Foundation. This partnership involves adding the Animecoin ($ANIME) cryptocurrency to GameSquare's digital treasury and appointing the company as the agency of record for the foundation under a $2.5 million revenue agreement [1].

The deal, effective for one year, sees GameSquare purchasing up to $2.5 million in Animecoin on the open market. This acquisition expands GameSquare's crypto-native treasury, incorporating another culturally significant asset with substantial market growth potential [1]. Under the terms of the agreement, GameSquare will receive $2.5 million USD worth of Animecoin for its creative and agency services. Additionally, the company will support the Animecoin Foundation in expanding its reach and fortifying its position in the global gaming fandom [1].

GameSquare's three-pronged crypto-native growth strategy includes an Ethereum-based treasury strategy through Dialectic's onchain yield platform, targeting annualized yields of 8% to 14%. The company also aims to acquire culturally significant digital assets and NFTs, targeting 6% to 10% annualized stablecoin yields, and leveraging its creative, agency, and esports businesses to help crypto-native organizations grow global audiences [1].

The partnership with Animecoin Foundation, supported by Azuki, an LA-based anime company, is expected to bolster GameSquare's Web3 revenues, diversify its onchain treasury, and open a pipeline of additional high-value digital economy partnerships. According to Grand View Research, the global anime market is projected to grow to over $37.7 billion in 2025 [1].

About GameSquare Holdings, Inc.
GameSquare is a cutting-edge media, entertainment, and technology company transforming how brands and publishers connect with Gen Z, Gen Alpha, and Millennial audiences. With a platform that spans award-winning creative services, advanced analytics, and FaZe Clan, one of the most iconic gaming organizations, GameSquare operates one of the largest gaming media networks in North America. The company's blockchain-native Ethereum treasury management program is designed to generate onchain yield and enhance capital efficiency [1].

About Animecoin Foundation
The Animecoin Foundation is a non-commercial foundation focused on developing and incentivizing the growth of Animechain and Animecoin. Its mission is to support the ANIME community [1].

About Azuki
Azuki is a Los Angeles-based anime company operating Anime.com, developing original IPs, and enriching the anime fandom experience with blockchain technology. Founded at the intersection of art, technology, and culture, Azuki emphasizes co-creation with its community, ownership of collectibles, and aims to expand anime culture to all corners of the world [1].

Forward-Looking Information
This news release contains forward-looking statements and forward-looking information. These statements are based on expectations, estimates, and projections as of the date of this news release and are subject to risks, uncertainties, and other factors that could cause actual results to differ materially from those expressed or implied by such statements [1].

References:
[1] https://www.prnewswire.com/news-releases/gamesquare-announces-strategic-partnership-with-animecoin-foundation-302528910.html
[2] https://www.morningstar.com/news/pr-newswire/20250813da50411/gamesquare-announces-strategic-partnership-with-animecoin-foundation