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GameSquare Announces Strategic Partnership with Animecoin Foundation, Securing $2.5 Million Revenue Agreement
ByAinvest
Thursday, Aug 14, 2025 5:21 am ET1min read
GameSquare has partnered with Animecoin Foundation in a $2.5 million revenue agreement. The partnership aims for 8-14% annualized yields through Ethereum-based treasury management and features Animecoin on FaZe Esports jerseys. GameSquare will acquire up to $2.5 million in Animecoin tokens, integrating them into its crypto-native treasury and expanding its digital asset portfolio.
GameSquare Holdings, Inc. (NASDAQ: GAME), a leading media, entertainment, and technology company, has announced a strategic partnership with the Animecoin Foundation. Under the terms of the agreement, GameSquare will add Animecoin ($ANIME) to its digital treasury and become the agency of record for the foundation under a $2.5 million revenue agreement [1].The partnership, effective for one year, involves GameSquare purchasing up to $2.5 million in Animecoin on the open market. This acquisition expands GameSquare's crypto-native treasury, incorporating another culturally significant asset with substantial market growth potential. Under the terms of the agreement, GameSquare will receive $2.5 million USD worth of Animecoin for its creative and agency services. Additionally, the company will support the Animecoin Foundation in expanding its reach and fortifying its position in the global gaming fandom [1].
GameSquare's three-pronged crypto-native growth strategy includes an Ethereum-based treasury strategy through Dialectic's onchain yield platform, targeting annualized yields of 8% to 14%. The company also aims to acquire culturally significant digital assets and NFTs, targeting 6% to 10% annualized stablecoin yields, and leveraging its creative, agency, and esports businesses to help crypto-native organizations grow global audiences [1].
The partnership with Animecoin Foundation, supported by Azuki, an LA-based anime company, is expected to bolster GameSquare's Web3 revenues, diversify its onchain treasury, and open a pipeline of additional high-value digital economy partnerships. According to Grand View Research, the global anime market is projected to grow to over $37.7 billion in 2025 [1].
References:
[1] https://www.prnewswire.com/news-releases/gamesquare-announces-strategic-partnership-with-animecoin-foundation-302528910.html
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