"GAMEE's Bozena Rezab: Web3 Gaming's Secret Weapon for Mass Adoption"

GAMEE Co-Founder Discusses The Future of Rewards in Web3 Games

Adding tokenized financial incentives to Web3 disrupts the traditional gaming model by attracting new players and retaining their participation through quality gameplay. At Consensus Hong Kong, BeInCrypto spoke with Bozena Rezab, Chairperson and Co-Founder of GAMEE, about how gaming can be a powerful tool for onboarding new users to Web3 and how reward systems can be leveraged to capture different audiences.

Web3 Gaming Experiences Strong User Growth

Blockchain gaming has made strides in expanding user growth and engaging players from Web2 who have previously had no interaction with Web3 applications. The sector grew remarkably despite facing a difficult macroeconomic environment in 2024, where gaming faced increased competition from new narratives such as meme coins and AI agents. Blockchain gaming reached an all-time high of daily Unique Active Wallets toward the end of 2024, with 7.4 million daily Unique Active Wallets (dUAW) by Q3 2024, representing a 421% increase over the previous 12 months. Much of this success can be attributed to gaming developers’ proactive approach to widen adoption across different platforms and develop strategies to preserve user attention.

Gaming as an Onboarding Tool

According to Rezab, blockchain gaming is one of the most frictionless methods the Web3 community can use to onboard new users, especially those with little to no knowledge of the industry. “The first easy steps are for people to guide them through a game or something engaging to have a wallet and have their first crypto. That’s not as difficult, but then there’s DeFi, or there are different financial elements of crypto that are scary or complicated. So in games, I think we have a higher chance of offering people the first step” Rezab told BeInCrypto. She also explained the importance of understanding the audience that you are trying to reach. Blockchain gaming can work across several platforms, whether part of Web2 or Web3. GAMEE, for example, has experimented with this idea by distributing it across social media, including Facebook and Telegram, as well as lesser-known Viber and Kick. By adapting the gaming product offered to the specific demand akin to the platform, GAMEE was able to reach new audiences.

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