Gala Games' White House Partnership Boosts GALA Token 18%

Gaming tokens, which have been relatively quiet since the 2021 crypto boom, are showing signs of renewed interest following a significant partnership between Gala Games and the White House. Gala Games, a blockchain-based gaming platform, has become the first crypto gaming company to collaborate with the White House, introducing a Web3 game Easter Egg Hunt to the 2025 Easter Egg Roll. This partnership has sparked a notable increase in the value of the GALA token, which has risen roughly 18% since the announcement. GameFi tokens, in general, have seen a 13% increase, while the broader crypto market, as measured by the CoinDesk 20 (CD20) index, has risen by 8%.

The Easter Egg Hunt game, hosted at easter.gala.games, was designed to introduce blockchain technology to families in a simple and engaging manner. Players could collect virtual eggs to win unique non-fungible tokens (NFTs) stored on GalaChain, Gala’s proprietary Layer 1 blockchain. The game did not require players to have a crypto wallet, making it accessible to a wider audience. Over 300,000 games have been played since the event launched, with about 100,000 new accounts created. Approximately 17% of participants explored Gala’s other projects, indicating genuine user engagement beyond the Easter event.

Gala Games, founded in 2019 by Zynga co-founder Eric Schiermeyer, has been building partnerships to drive broader adoption. The company has collaborated with DreamWorks Animation, NBCUniversal, and artists like Snoop Dogg. Earlier this month, Gala Film announced a partnership with LG Electronics to bring Web3 entertainment to TVs, and the company hinted at working with a government agency on transparency efforts. Schiermeyer mentioned that the project has been focusing on high-level tie-ups and has a dedicated team for government outreach. The sentiment was well received, and the project aims to make the event more fun and engaging.

Industry reactions to the partnership have been mixed. Some praised the increased visibility for the GameFi sector, while others noted that more work is needed for mass adoption. Jack O’Holleran, CEO of SKALE Labs, highlighted that GameFi has been expanding but has faced visibility issues. He pointed out that the technology has matured, with gas-free blockchains and seamless onboarding removing barriers to entry. O’Holleran believes that the functional values and utility that blockchain brings to gaming cannot be suppressed for much longer. However, he also noted that broader adoption will require meaningful collaboration with mainstream gaming outlets, which could open the “floodgates” to a much larger player base.

Mitja Goroshevsky, co-founder of Gosh, praised the visibility gained by Gala Games and the GameFi sector through the White House tie-up. However, he warned that the industry must solve its identity crisis, which is caught between being about gaming and being about trading. Goroshevsky emphasized that until blockchain games introduce fundamentally new experiences, government partnerships alone won’t drive mass adoption. The partnership between Gala Games and the White House marks a significant milestone for the GameFi sector, demonstrating the potential for blockchain technology to engage a broader audience and drive user adoption. The success of the Easter Egg Hunt game and the positive industry reactions suggest that the GameFi sector is poised for growth, provided it continues to innovate and collaborate with mainstream gaming outlets.