Functional Brands Inc. (NASDAQ: MEHA) surged 11.99% in premarket trading following its announcement that P2i™ by Kirkman® Prenatal Multivitamin is the first product globally to align with FIGO's transparency standards for prenatal supplements and pre-comply with California's SB 646 regulations. The product’s compliance with rigorous testing protocols, including 120 toxicants and 24 heavy metals, along with QR-code-enabled public access to test results, positions the company as a leader in safety and transparency within the prenatal nutrition market. This innovation, combined with the product’s early adherence to upcoming regulatory requirements, signals strong competitive differentiation and potential market capture, likely driving investor optimism. The news underscores Functional Brands’ strategic focus on science-based, high-compliance wellness solutions, aligning with growing consumer and clinical demand for verifiable safety in supplements.
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