Fulham Football Club adopts Oracle Simphony for streamlined POS and payments.

Fulham Football Club has partnered with Oracle Cloud to implement Oracle Simphony Cloud POS and Payments Cloud Service at Craven Cottage stadium and the new Fulham Pier destination. The modern tech stack will provide real-time data-driven insights, streamline food and beverage experiences, and enhance the overall visitor experience. This move highlights the club's commitment to innovation and future-proofing its operations.

Fulham Football Club (FFC) has announced a strategic partnership with Oracle Cloud to implement Oracle Simphony Cloud POS and Payments Cloud Service at Craven Cottage stadium and the new Fulham Pier destination. This move, set to be fully operational for the upcoming season, aims to streamline food and beverage experiences and provide real-time data-driven insights to enhance the overall visitor experience.

The collaboration will outfit Craven Cottage and Fulham Pier with Oracle Simphony Cloud POS and Payments Cloud Service, delivering flexible configurations and contactless payment options. Additionally, Oracle Workstation 8 and Kitchen Display Systems will be employed to control costs, limit waste, and efficiently fulfill orders from various channels. The built-in analytics of Simphony will enable FFC to better understand dining patterns, fan favorites, and inventory trends, facilitating more efficient operations and real-time promotions [1].

This partnership underscores FFC's commitment to innovation and future-proofing its operations. The club's chief operating officer, Darren Preston, highlighted the importance of providing a seamless, modern ordering and payments experience that reduces queues and allows visitors to spend more time enjoying the venue's atmosphere and activities. The implementation of Oracle's cloud technology is part of a broader strategy to transform FFC's properties into a premier London lifestyle destination [1].

Oracle's investment in expanding its artificial-intelligence and cloud infrastructure in Europe, including Germany and the Netherlands, further supports this strategic move. Oracle has pledged $3 billion over the next five years to bolster its cloud services and AI capabilities in these regions, making it easier for FFC to tap into advanced technologies and satisfy growing customer demand [2].

In conclusion, Fulham Football Club's partnership with Oracle Cloud represents a significant step forward in leveraging modern technology to enhance the visitor experience and optimize operational efficiency. This move not only aligns with FFC's commitment to innovation but also positions the club as a leader in sports, entertainment, and hospitality.

References:
[1] https://www.prnewswire.com/news-releases/fulham-football-club-scores-with-oracle-cloud-302504765.html
[2] https://www.marketscreener.com/quote/stock/ORACLE-CORPORATION-13620698/news/Oracle-Pledges-3-Billion-for-AI-Cloud-Infrastructure-in-Germany-Netherlands-50509826/