Fujifilm Raises Camera and Lens Prices Amid Tariffs

Fujifilm has raised US prices for most of its digital cameras and lenses, with some models increasing by hundreds of dollars. The price hike is due to President Trump's tariffs, which have affected the consumer tech industry. Fujifilm's camera bodies, popular with creators and professionals, have seen a 12% bump in price. Other major camera manufacturers such as Canon, Sony, and Nikon have also raised prices earlier this year.

Fujifilm Holdings Corp. has raised prices for the majority of its digital cameras and lenses in the United States, with some models experiencing increases of hundreds of dollars. The price hike is a direct response to President Trump's tariffs, which have significantly impacted the consumer tech industry. Fujifilm's camera bodies, popular among creators and professionals, have seen a 12% bump in price. The company's X-T5, for instance, has increased from $1,699 to $1,899, a $200 increase [2].

Fujifilm's decision to raise prices comes after months of global tariff anxiety. The company had previously relocated manufacturing for some camera models from China to Japan to maintain stable prices. However, the recent 15% tariff imposed on Japan necessitated the price increase [1]. The tariffs have also affected other major camera manufacturers, such as Canon, Sony, and Nikon, who raised prices earlier this year. Smaller players like Sigma have also increased their lens prices by around 10% in June [2].

The tariffs, imposed on numerous countries, have significantly increased US tariff revenue, surpassing $100 billion this fiscal year. While American importers technically pay these tariffs, the costs are often passed on to consumers through higher prices. This impacts foreign exporters by making their products less competitive and disrupting global supply chains [3].

Fujifilm's intention seems to be to navigate the current market dynamics while minimizing the impact on consumers. The company has stated that it will honor the purchase price for any open backorders containing affected products [1]. However, the exact handling of these backorders by other retailers remains uncertain.

References:
[1] https://petapixel.com/2025/08/01/correction-fujifilms-price-increase-is-its-first-and-based-on-initial-tariffs/
[2] https://www.bloomberg.com/news/articles/2025-08-01/fujifilm-raises-us-camera-and-lens-prices-by-hundreds-of-dollars-amid-tariffs
[3] https://economictimes.indiatimes.com/news/international/global-trends/trump-tariffs-rake-in-big-money-but-who-is-paying/articleshow/123046781.cms