Fujifilm hikes camera prices up to 10.5% due to tariffs

Fujifilm has announced across-the-board price increases for its cameras and lenses, with some models seeing hikes of up to $800. The most notable adjustments include a $200 increase for the X100VI model, now priced at $1,799, and an $800 jump for the top-tier GFX100 II (body only), which now costs $8,299. The company has attributed these changes to the ongoing impact of tariffs, which have increased the cost of manufacturing and importing its products [1].

The X100VI, which has gained significant popularity among social media creators, particularly on TikTok, has now reached a new price point following the tariff-driven adjustments. This model has been widely discussed online, with over 11,000 posts currently referencing it [1]. The price increase reflects broader shifts in the camera industry, where manufacturers are increasingly passing on the costs of trade policies to consumers.

Fujifilm is not the only company adjusting to tariff pressures. Canon had already raised its prices earlier this year and has warned of potential further increases [1]. The company’s own response to tariffs has been complex, having previously shifted production to China before bringing some back to Japan in response to changing trade policies. However, Japan has since faced an additional 15% tariff, complicating its cost structure [1].

The continued uncertainty around tariffs has led to significant pricing fluctuations across various industries. Analysts suggest that while such adjustments are common amid global trade tensions, they may influence consumer behavior, particularly in price-sensitive markets like photography equipment. Companies that can better manage these costs or differentiate their offerings with added value may find themselves in a stronger position [2].

The broader economic landscape has also been affected by these developments, with financial experts like Danny Moses, founder of Moses Ventures, warning of signs of stagflation. “Anyone can find a data point that says it’s inflationary, and someone can find a data point that says it’s not,” Moses told Fortune, highlighting the complexity of current economic conditions [1].

As the market continues to adapt, consumers are advised to consider the new pricing landscape when making purchasing decisions. For Fujifilm, the challenge remains to maintain its reputation for quality while navigating the economic pressures imposed by global trade policies [3].

Source: [1] Fortune (https://fortune.com/2025/08/05/fujifilm-raising-camera-x100vi-prices-tariffs/)

[2] PCMag (https://uk.pcmag.com/u/will-mccurdy)

[3] The Brutalist Report (https://brutalist.report/?before=2025-08-02)